Introduction to Entrepreneurship

This program familiarizes students with some of the foundational concepts in entrepreneurship and allows them to apply their creativity in designing a solution to two short cases. For instance, we will look at the process of recognizing and enacting market opportunities and the importance of segmenting your customers when designing initial market solutions. Both aspects come accompanied by a short case study that challenges students to apply the knowledge they learn and arrive at a comprehensive understanding of the issues at hand.

Upon successful completion of this micro-credential, you'll receive:

  • Two PD Points
  • A Certificate of Achievement
  • A UWA Professional Development Transcript, listing all successfully completed micro-credentials

Delivery mode

Course dates
Applications close
5 weeks
Total effort
55 hours
Academic lead:  Dr Sebastiaan van Doorn


UWA Starter fees for 2023 –

$247.50 (inc GST) per micro-credential for students from participating partner schools

$55 (inc GST) per micro-credential for students from participating UWA Broadway Schools 

Critical information summary
Critical Information Summary - MKTGM114 (PDF 245KB)
Image of young woman presenting to peers 

What you'll learn

By completing the course, participants will:

Understand foundational concepts in entrepreneurship

Use creativity in designing a solution to two short cases

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Why study this course?

Become familiarized with entrepreneurship and decide whether it is something that students want to pursue in more detail.

How does it work?

Online with a required on-campus activity.

  • Online lectures
  • Workshops
  • Private study

What's next after this course?

Future study
Students who successfully complete this micro-credential will: 
  • Receive a UWA Professional Development Transcript at the end of your studies, listing all completed UWA micro-credentials – great for uni entry and your resume!
  • Earn 2  stackable  PD Points -  complete two more UWA Starter micro-credentials to earn 6 PD Points and gain credit for one unit towards selected UWA bachelor degrees.
  • Gain points that can contribute towards admission to UWA via Experience-based entry.


Contact your secondary school for more information or to register for UWA Starter micro-credentials.