Social Media Marketing MKTGM100

You will learn how to use the social media we all use every day for a different purpose; to market products, brands, ideas, and people. Social media have transformed how businesses and all types of organisations, like Governments, schools and political parties, operate. To do social media marketing successfully, you need to know about two things; digital transformation and content marketing. You will learn about these at UWA through working on real-world marketing challenges.

The content is broken up into 6 modules: (1) Digital values; (2) New marketing normal; (3) Content marketing; (4) Paid social media advertising; (5) Social media monitoring; (6) Google Analytics.

Upon successful completion of this micro-credential, you'll receive:

• Two PD Points
• A Certificate of Achievement
• A UWA Professional Development Transcript, listing all successfully completed micro-credentials

Delivery mode

Online.

Course dates

2 September 2024 - 23 September 2024 

Applications close

14 June 2024

Duration

6 weeks

Total effort

55 hours

Academic lead:  Dr Paul Harrigan

Cost

UWA Starter fees for 2024 –

$247.50 (inc GST) per micro-credential for students from participating partner schools

$55 (inc GST) per micro-credential for students from participating UWA Broadway Schools

$495 (inc GST) per micro-credential for students from non-partner schools

Critical information summary

Social Media Marketing MKTGM100 (868 Kb) 

 

This micro-credential is for you if you are interested in digital marketing, and marketing more broadly; what makes consumers do what they do.

You will learn how to use the social media we all use every day for a different purpose; to market products, brands, ideas, and people. Social media have transformed how businesses and all types of organisations, like Governments, schools and political parties, operate. To do social media marketing successfully, you need to know about two things; digital transformation and content marketing. You will learn about these at UWA through working on real-world marketing challenges.

How does it work?

You will

• learn about

1. digital values
2. new marketing normal
3. content marketing
4. paid social media advertising
5. social media monitoring
6. google analytics

• attend 6 x 3 hour classes, which will be comprised of lectures and activities.
• learn practically, reflecting on real-life and contemporary examples of social media marketing. 
• be assessed on your participation, a team project, and through a test.

Having completed this course, students will be able to critically reflect on the role social media play in marketing, organisations and society, and critically reflect on the theories underpinning the use of social media in marketing. They will be able to exercise judgement to recommend solutions around the integration of social media in marketing, and utilise social media to communicate to a range of stakeholders. Finally, students will developed team-working and communications competencies.

What's next after this course?

Future study

Students who successfully complete this micro-credential will: 

• Receive a UWA Professional Development Transcript at the end of your studies, listing all completed UWA micro-credentials – great for uni entry and your resume!
• Earn 2  stackable  PD Points -  complete two more UWA Starter micro-credentials to earn 6 PD Points and gain credit for one unit towards selected UWA bachelor degrees.
• Gain points that can contribute towards admission to UWA via Experience-based entry.