Nudging consumers towards sustainable consumption
Investigate how information format and media coverage affect consumers’ attitudes and subsequent behaviours.
Explore how information delivery can be optimised for different groups of consumers.
Work with us
If this is something you are passionate about, please get in touch. There are PhD or research assistant opportunities to explore.
We need PhD students to join our team to help us collect data. Prospective students may also be required to perform a series of additional experiments with consumers or carry out surveys. Candidates need to have strong quantitative research skills (experimental design, ANOVA, SEM) and solid background in consumer and/or social psychology.
Contact Dr Liudmila Tarabashkina for PhD supervision opportunities via the contact details below. To assess your eligibility to enter the UWA Business School PhD program contact: firstname.lastname@example.org.
International and domestic collaboration is welcome under this project. For more information or for collaboration opportunities, contact Dr Liudmila Tarabashkina via the details below.
- An, D. and Youn, N. (2018). ‘The inspirational power of arts on creativity’. Journal of Business Research, 85, 467–475. doi: 10.1016/j.jbusres.2017.10.025.
- Rosa, J. A., Qualls, W. J. and Ruth, J. A. (2014). ‘Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs’. Journal of Business Research, 67(3), 386-393. doi: 10.1016/j.jbusres.2012.12.023.
- Pieters, R., Wedel, M., and Batra, R. (2010). ‘The stopping power of advertising: Measures and effects of visual complexity’. Journal of Marketing, 74(5), 48. doi: 10.1509/jmkg.74.5.48.
Discover the real world of marketing that lies behind advertising jingles – product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices, and all the latest innovations in the field.
Master of Marketing
Completing postgraduate studies in marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.
Psychology in Society
Psychology in Society is a fascinating and diverse area of study that touches upon many aspects of daily life.
Psychology (double major)
Psychology is the scientific study of mental processes and behaviour.