Undergraduate

Marketing

Discover the real world of marketing that lies behind advertising jingles. This major covers product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices and all the latest innovations in the field.
8
AP Exams

Contact us

Address

Student Central

The University of Western Australia(M355) 35 Stirling Highway Perth Western Australia 6009

Telephone

(+61 8) 6488 3939

International

1800 653 050

Hours

8.30am – 5pm AWST, Monday – Friday

Frequently asked questions

Careers and further study

This major opens up a world of future study pathways and career opportunities.

Career Pathways

A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.

Further Study

Students can pursue further studies at honours level or undertake a specialist master’s degree such as the Master of Marketing. They can also choose to complete a generalist master’s degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.
Students can pursue further studies at honours level or undertake a specialist master’s degree such as the Master of Marketing. They can also choose to complete a generalist master’s degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.
This course could lead to these

Career Opportunities

Alt content Advertising Professional Alt content Advertising and Public Relations Manager Alt content Arts Professional Alt content Copywriter
This course could lead to these
alumni story

Andrea Bradbury – Marketing and Economics double major

Andrea Bradbury

While at UWA I studied a Bachelor of Commerce majoring in Marketing and Economics with a Business Law minor and did a semester on exchange at Copenhagen Business School. I completed the Communications Council Graduate Program in 2013 and was hired as a graduate with Meerkats, the brand leadership company, in 2014 where I continued to work as Brand Coordinator until late 2016. Following this, I moved to West Australian Ballet as part of their Marketing Team, where I’ve been for the past year.

alumni story

Andrea Bradbury

While at UWA I studied a Bachelor of Commerce (Majoring in Marketing and Economics with a Business Law Minor) and did a semester on exchange at Copenhagen Business School. I completed the Communications Council Graduate Programin 2013 and was hired as a Grad with Meerkats, the Brand Leadership Company in 2014 where I continued to work as Brand Coordinator until late 2016. Following this, I moved to West Australian Ballet as part of their Marketing Team, where I’ve been for the past year.

I was just lucky that my step into Advertising was so smooth and I’ve always been conscious that it often isn’t that easy for others. So outside of work I’ve been keen to be involved in providing support for people wanting to move into the Advertising/Marketing Industry through mentoring events with year 12s at my old high school, organizing social and networking events as a Committee Member onYoungbloodsWA and volunteering at UWA’s Markam events.

My nerdy passion is strategic thinking and creative solutions. Good brands really understand the importance of marketing strategy being at the very core of their business - in terms of understanding what it is that their company exists in the world to do. Then they use that strategy to make decisions on what products to sell, how to make them, where and how to sell them and what function their brand plays in the lives of their consumers. If time and energy were no object I truly would be the happiest person in the world to sit down with every business and talk about their strategy. I guess I would like to make a difference in the world by trying to provide businesses that add real value into the world with the tools they need to design a marketing strategy for their sustainability.

Find out more about Andrea

 

 

MARKETING

What can I earn?

Advertising and Marketing Professionals - Average weekly pay - $1,737 AUD

Advertising, Public Relations and Sales Manager - Average weekly pay - $2,224 AUD

Public Relations Professionals - Average weekly pay - $1,865 AUD

Earnings are median for full-time non-managerial employees paid at the adult rate, before tax, including amounts salary sacrificed. These figures are a guide only and should not be used to determine a wage rate.

Source: joboutlook.gov.au

MARKETING
GRADUATE STORY

Toe the Line

Socks from Toe the Line

Fees and scholarships

Learn more about the fees that apply to you for this major. For fee type definitions and further assistance, see the Fee Calculator Help page. You can also search our database for scholarships that are relevant to you or your desired course.

Domestic Fees

Undergraduate – Commonwealth supported students

Annual course fees are calculated based on a standard annual study load of 48 credit points.

Course Credit Points
144
Average Annual Fee - 2019
$8,934.00
Typical Fee Range - 2019
$6,566.00 - $10,958.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.
International Fees

Undergraduate – onshore students

Annual course fees are calculated based on a standard annual study load of 48 credit points.

Course Credit Points
144
Total Course Fee - 2018
$111,900.00
Total Course Fee - 2019
$111,900.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Admission requirements

The University of Western Australia welcomes applications from international and domestic school-leavers, mature-age applicants and those with previous tertiary study. If you’re interested in studying this major, find out the admission details below.

Minimum entry requirements

Below you’ll find a list of admission equivalencies for this course's Australian Tertiary Admissions Rank (ATAR).

Admission requirements

For applicants with recent secondary education, information on admission criteria is available on our entry standards page.

Mathematics requirement

This major requires a certain level of Mathematics. If you do not meet this level, you may be able to take additional Mathematics units in your first year to satisfy this requirement.

WACE prerequisite: Mathematics Applications ATAR

The Mathematics prerequisite may not apply if you take the major in a degree other than the Bachelor of Commerce.

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

How to apply

Ready to apply for this major? Follow the steps and you’ll be on your way to joining us at UWA.

Course details

Do you want to know why customers choose certain products and brands and what influences these decisions? Studying Marketing provides you with the understanding and skills needed to align customer needs to an organisation’s output of goods, services or information.

About The Course

Equally practical and theoretical, this major incorporates the development and implementation of marketing plans and advertising campaigns, as well as conducting and interpreting market research.
Marketing

Quick Details

Status
  • Available 2020
Locations
  • Albany (Regional campus)
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12-15 contact hours, plus at least twice as much of your own study time
Level of study
  • Undergraduate
Course Code
  • MJD-MRKTG
Full time/part time duration
  • 3 years (BCom); 4 years (BPhil [Hons])
Marketing
Status
  • Available 2020
Locations
  • Albany (Regional campus)
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12-15 contact hours, plus at least twice as much of your own study time
Level of study
  • Undergraduate
Course Code
  • MJD-MRKTG
Full time/part time duration
  • 3 years (BCom); 4 years (BPhil [Hons])
TISC Codes
  • UWCOM
Honours Available
  • Yes
Degrees course is available in
  • Bachelor of Commerce
  • Bachelor of Philosophy (Honours)
Faculty
  • Faculty of Arts, Business, Law and Education - Business

Jessica Baldock

Jessica Baldock
MARKETING

Find out more about the Marketing Department at UWA

phone with social media apps

Milan Vaswani

Milan Vaswani

Course Structure

Our undergraduate degrees offer you a broad range of options allowing you to combine subjects in a way that matches your career goals and personal interests.

Popular combinations

MARKETING

Industry partners

We partner with major marketing and branding organisations in Perth to ensure our students are career ready when they graduate, including:

  • Firefly360
  • Clarity Communications
  • The Brand Agency
  • Pureprofile
  • Business News WA
  • Lush Content Agency
  • Painted Dog Research
MARKETING
HIGHLIGHT

Hands on social media experience

Marketing students put their learning into practice by working with top Perth agencies Clarity Communications and Firefly 360 on a live campaign for the SOTA Festival on WA Day 2019. The Business School’s Trading Room transformed into a social media command centre, where students were involved in reaching 2 million people on social media, driving 70k website sessions and getting 60k people using the event hashtag across one weekend.
HIGHLIGHT

Why take a second major

  • Expand your skills - Taking a second major either in a complementary area or in something like music or languages will show you have developed skills such as, teamwork, creativity, critical thinking, digital literacy and presentation skills – which are highly sought after in the workforce.
  • Add it to your resume – Employers are looking for graduates who have skills in a variety of areas. Two majors will expand your career prospects and help you stand out amongst the crowd.
  • Expand your skills - Taking a second major either in a complementary area or in something like music or languages will show you have developed skills such as, teamwork, creativity, critical thinking, digital literacy and presentation skills – which are highly sought after in the workforce.
  • Add it to your resume – Employers are looking for graduates who have skills in a variety of areas. Two majors will expand your career prospects and help you stand out amongst the crowd.
  • Study your passion alongside your interests – Do you love History? English? Archaeology? Pursue a career while studying something else you love! Your second major can be from any other faculty across the university.
  • No additional time – Choosing two majors instead of one won’t add any additional time to your undergraduate degree. A standard bachelor degree consists of the same amount of units either way.
  • Discover what you want to do while you’re doing it – Not sure what career you want when you graduate? It’s very common for undergraduate students to be unsure. Choosing two majors in different areas will give you the opportunity to explore multiple interests and see what fits best. Majors can be switched until the end of your first year without adding any time onto your degree.

Check out the popular combinations for this major to get some inspiration on complementary areas to study.

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Student Exchange & Study Abroad

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Your degree options

This major is offered as a degree-specific, or first, major for these degrees. It is also offered as a second major in our other bachelor's degrees.

Put theory into practice

Current UWA students are eligible to take one of our professional experience units. These units bridge the gap between university and the workplace by providing opportunities to gain hands-on, practical experience. You can master new skills, make connections and network, get a taste of the opportunities in the workforce and add experience to your resume, all before graduating.

Find out more about Work Integrated Learning.

student story

Meet our students

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Business School

UWA's Business School offers a range of undergraduate and postgraduate courses aimed at inspiring students to become the innovative world leaders of tomorrow.

Accreditation

    

The UWA Business School is accredited through both EQUIS, the European Quality Improvement System, and AACSB, the Association to Advance Collegiate Schools of Business. These are the leading business school accreditations in Europe and North America respectively, meaning that your business degree will be recognised by employers around the world.