Postgraduate
Master of Marketing
Contact us
Address
Student Central
The University of Western Australia (M355), 35 Stirling Highway, Perth, Western Australia 6009
Telephone
131 UWA (131 892)
International
(+61 8) 6488 1000
Hours
Frequently asked questions
Careers and further study
Explore the career opportunities available to you.
Career Pathways
- Sales management
- Sales account management
- Promotions and events management
- Branding and advertising
- Public relations
- Market research and analysis
- Product development
- Management consulting
Further Study
Fees and scholarships
Learn more about the fees that apply to you for this course.
Domestic Student Fees
Eligible Commonwealth Supported Place (CSP) students can use the HECS-HELP loan program to pay their tuition fees. For Full-Fee Paying (FFP) places, students are charged an annual course fee.
Find out more information about tuition fees, or visit the fee calculator for a more accurate cost.
Scholarships
Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.
Cost of living
International Student Fees
Find out more about tuition fees or visit the fee calculator for the estimated total course fee.
Note, tuition fees are reviewed annually and are subject to increase up to 7.5 per cent per annum.
Scholarships
Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.
Cost of living
Admission requirements
If you’re interested in furthering your career by studying this postgraduate course, find out the admission details below
Admission Requirements
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
Ranking and Selection Process
English competency
English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.
Minimum overall IELTS score of 6.5, with no band less than 6.0.
How to apply
Ready for the next step?
Find out how to apply through our simple online application process.
We'll guide you through our entry requirements, admission pathways available to you and application deadlines for your chosen course.
We can’t wait for you to join us!
Course details
About the course
Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
Quick details
- Available
- Perth (Crawley campus)
- Full-time
- Part-time
- On-campus
- Semester 1, Semester 2
- The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
- Postgraduate
- 41690
- 083273K
Why study this course?
- You'll develop a strategic understanding of marketing's role in firms and society.
- You'll engage with a diverse School of experts working on cutting-edge marketing problems.
- You'll build networks with industry collaborators and classmates from around the world.
Course structure
Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.
Tonje Holm
Bachelor of Commerce and Master of Marketing graduate, Tonje Holm has given new meaning to taking her career global. Initially from Norway, she studied in Perth, took internships in New York and Dubai, built a thriving career in London and is now living in Africa.
Hands-on experience
We work closely with industry to allow you to apply what you learn in the classroom to real organisations, in Perth and internationally.
We do this through:
- Real-life projects, such as running a social media marketing campaign for an organisation
- Work-integrated learning, for credit
- Internship opportunities, marketing for a range of organisations, sometimes even UWA!
- Masterclasses, in conjunction with our industry partners on the key marketing skills today
- Guest speakers from leading marketing organisations and agencies
Accreditation
The UWA Business School is accredited by EQUIS and the Association to Advance Collegiate Schools of Business (AACSB), and is a Communicating Signatory to Principles for Responsible Management Education (PRME).
EQUIS and AACSB are the leading business school accreditations in Europe and North America respectively, meaning that your business degree will be recognised by employers around the world.
You'll learn to
- Apply essential communication skills across various media.
- Use analytical skills to interpret trends and marketing effectiveness.
- Learn how to approach emerging business problems creatively.
Flexibility
We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you. Find out more here.