Postgraduate

Master of Marketing

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.
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Course Details Careers & further study Fees & Scholarships Admission requirements How to apply Contact us
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Address

Student Central

The University of Western Australia(M355) 35 Stirling Highway Perth Western Australia 6009

Telephone

(+61 8) 6488 3939

International

1800 653 050

Email

future-students@uwa.edu.au

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Careers and further study

Take your studies to a new level with a postgraduate degree and discover what career opportunities lie ahead.

Career Pathways

This degree will lead to senior level careers in many areas, including: 
  • Sales management
  • Events management
  • Advertising and promotions
  • Public relations
  • Market research and analysis 
  • Customer relations management 
  • Market consulting
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Career Pathways

This degree will lead to senior level careers in many areas, including: 
  • Sales management
  • Events management
  • Advertising and promotions
  • Public relations
  • Market research and analysis 
  • Customer relations management 
  • Market consulting
This course could lead to these

Career Opportunities

Alt content Academic Alt content Advertising Professional Alt content Advertising and Public Relations Manager Alt content Copywriter
More career opportunities
This course could lead to these

Career Opportunities

Academic

Conduct research and teach university students in an area of specialisation.

Advertising Professional

Create ideas to be used in the development of advertising and communication programs, and plan and execute advertising campaigns.

Advertising and Public Relations Manager

Manage direct advertising, public relations, sales and marketing activities within an organisation.

Copywriter

Your analytical skills will enable you to interpret potential market reactions to write advertising materials with impact.

Customer Service Manager

Management of customer service teams and practices in order to maintain good customer relations

Events Coordinator or Manager

Use your creative talents to organise and coordinate services for conferences, events, functions, banquets and seminars.

Marketing Specialist

Identify market opportunities and advise on pricing and promotion of an organisation's products or services.

Media Presenter

Media presenters work across a broad range of media depending on their specialist knowledge and experience.

Media Producer

Plan, administer and review activities concerned with artistic activities including publishing; production of films, television and radio programs; theatre; music and festivals.

Public Relations Professional

Develop, refine and coordinate an organisation's presentation methods to clients, the public and stakeholders and oversee the internal information flow.

Radio Director

Direct the artistic and production aspects of radio productions.

University Lecturer

Inspire and teach tertiary students; lecture and conduct research projects on your area of passion.

Further Study

After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).
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Further Study

After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).

Fees and scholarships

Learn more about the fees that apply to you for this course. For fee type definitions and further assistance, see the Fee Calculator Help page. You can also search our database for scholarships that are relevant to you or this course.

Domestic Fees

Postgraduate - fee paying students

Annual course fees are calculated based on a standard annual study load of 48 credit points.

Course Credit Points
96
Total Course Fee - 2020
$64,200.00
Fee calculator

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

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Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Cost of living

International Fees

Postgraduate – onshore students

Annual course fees are calculated based on a standard annual study load of 48 credit points.

Course Credit Points
96
Total Course Fee - 2019
$75,600.00
Total Course Fee - 2020
$77,200.00
Fee calculator

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Search Scholarships

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Cost of living

Admission requirements

If you’re interested in furthering your career by studying this postgraduate degree, find out the admission details below.

Admission Requirements

To be considered for admission to this course an applicant must have—
(a) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and
(i) the equivalent of a UWA weighted average mark of at least 60 percent; or
(ii) a valid Graduate Management Admission Test (GMAT) of no more than 5 years old with a score of at least 550; or
(iii) at least five years of relevant documented professional experience considered by UWA to be sufficient to permit satisfactory completion of the course;
or
(b) a UWA graduate certificate which articulates with this course with a weighted average mark of at least 65 per cent;
or
(c) a graduate certificate or equivalent from an equivalent and accredited course from another institution, with a weighted average mark of at least 70 per cent; or
(d) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and
(i) the equivalent of a UWA weighted average mark of at least 60 percent; and
(ii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent (for applicants with an overall IELTS score of at least 6 with no band less than 5.5); or
(iii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and
(iv) successful completion of a ten week CELT course (with a grade of at least B+) (for applicants with an overall IELTS score of at least.5 with no band less than 5.0);
or
(e) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and
(i) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and
(ii) successful completion of the Graduate Certificate in Commerce with a weighted average mark of at least 65 percent (for applicants with an overall IELTS score of at least 6 with no band less than 5.5); or
(iii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and
(iv) successful completion of the Graduate Certificate in Commerce with a weighted average mark of at least 65 percent; and
(v) successful completion of a ten week CELT course (with a grade of at least B+) (for applicants with an overall IELTS score of at least 5.5 with no band less than 5.0).
View full details

Admission Requirements

To be considered for admission to this course an applicant must have—
(a) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and
(i) the equivalent of a UWA weighted average mark of at least 60 percent; or
(ii) a valid Graduate Management Admission Test (GMAT) of no more than 5 years old with a score of at least 550; or
(iii) at least five years of relevant documented professional experience considered by UWA to be sufficient to permit satisfactory completion of the course;
or
(b) a UWA graduate certificate which articulates with this course with a weighted average mark of at least 65 per cent;
or
(c) a graduate certificate or equivalent from an equivalent and accredited course from another institution, with a weighted average mark of at least 70 per cent; or
(d) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and
(i) the equivalent of a UWA weighted average mark of at least 60 percent; and
(ii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent (for applicants with an overall IELTS score of at least 6 with no band less than 5.5); or
(iii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and
(iv) successful completion of a ten week CELT course (with a grade of at least B+) (for applicants with an overall IELTS score of at least.5 with no band less than 5.0);
or
(e) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and
(i) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and
(ii) successful completion of the Graduate Certificate in Commerce with a weighted average mark of at least 65 percent (for applicants with an overall IELTS score of at least 6 with no band less than 5.5); or
(iii) successful completion of the UWA Pre-Master's Program in Business with a weighted average mark of at least 60 percent; and
(iv) successful completion of the Graduate Certificate in Commerce with a weighted average mark of at least 65 percent; and
(v) successful completion of a ten week CELT course (with a grade of at least B+) (for applicants with an overall IELTS score of at least 5.5 with no band less than 5.0).

Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
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Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

English competency

How to apply

Ready to apply for this postgraduate course? Follow the steps and you’ll be on your way to joining us at UWA.

Course details

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.

About The Course

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.
View full details

About The Course

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. 

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student. 

About the UWA Business School

The UWA Business School is one of the premier business schools in the Asia-Pacific region. The School inspires and propels talented students from around the world to become the respected and innovative academic, community and business leaders of tomorrow.

We are one of only eight institutions in Australia to hold international accreditation from both EQUIS, the European Quality Improvement System and AACSB, the Association to Advance Collegiate Schools of Business. This ensures our degrees are recognised by employers worldwide, and guarantees the quality of our teaching, research and other operational areas.

Our major corporate partners include ATCO Australia, BHP Billiton, EY, Macquarie Capital, PricewaterhouseCoopers, Wesfarmers and Woodside. These industry links enable us to provide a richer education for our students, and ensure our programs are relevant and valuable to industry.


Master of Marketing

Quick Details

Status
  • Available 2020
Locations
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
Level of study
  • Postgraduate
Course Code
  • 41690
CRICOS code
  • 083273K
View full details
Master of Marketing

Quick Details

Status
  • Available 2020
Locations
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
Level of study
  • Postgraduate
Course Code
  • 41690
CRICOS code
  • 083273K
Full time/part time duration
  • 1.5 - 2 years
Degrees course is available in
  • Master of Marketing
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Why study postgrad?

Why study PG

Why study postgrad?

Course Structure

Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.

Course structure details
MASTER OF MARKETING

Hands-on experience

We work closely with industry to allow you to apply what you learn in the classroom to real organisations, in Perth and internationally.
We do this through:

  • Real-life projects, such as running a social media marketing campaign for an organisation
  • Work-integrated learning, for credit
  • Internship opportunities, marketing for a range of organisations, sometimes even UWA!
  • Masterclasses, in conjunction with our student organisation MARKAM, on the key marketing skills today
  • Guest speakers from leading marketing organisations and agencies
MASTER OF MARKETING

Hands-on experience

MARKETING

Find out more about studying at UWA

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Find out more about studying at UWA

RANKINGS

Our postgraduates earn more

No. 1 in WA for median starting salary in Business and Management (QUILT 2018)
RANKINGS

Our postgraduates earn more

STUDY YOUR WAY

Flexibility

We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you. Find out more here.

STUDY YOUR WAY

Flexibility

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Make a positive difference in the world. UWA Commerce graduates bring together people and organisations across the public, private and not-for-profit sectors.

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UWA's Business School offers a range of undergraduate and postgraduate courses aimed at inspiring students to become the innovative world leaders of tomorrow.
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