Postgraduate

Master of Marketing

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.

Careers and further study

Take your studies to a new level with a postgraduate degree and discover what career opportunities lie ahead.

Career Pathways

This degree will lead to senior level careers in many areas, including: 
  • Sales management
  • Sales account management
  • Promotions and events management
  • Branding and advertising 
  • Public relations
  • Market research and analysis 
  • Product development
  • Management consulting
This degree will lead to senior level careers in many areas, including: 
  • Sales management
  • Sales account management
  • Promotions and events management
  • Branding and advertising 
  • Public relations
  • Market research and analysis 
  • Product development
  • Management consulting
This course could lead to these

Career Opportunities

Alt content Academic Alt content Advertising Professional Alt content Advertising and Public Relations Manager Alt content Copywriter
This course could lead to these

Further Study

After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).
After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).

Fees and scholarships

Learn more about the fees that apply to you for this course. For fee type definitions and further assistance, see the Fee Calculator Help page. You can also search our database for scholarships that are relevant to you or this course.

Domestic Fees

Postgraduate - fee paying students

The Annual Fee is an estimate only based on a standard annual study load of 48 points.


For Commonwealth Supported Places, student contribution amounts are charged by unit. For an accurate fee estimate, go to the Fee Calculator and select “I want to price my units”.

For Full Fee Paying places, students are charged an annual course fee. Visit the Fee Calculator and select your course to see the annual and total course fees.

Course Credit Points
96
Total Course Fee - 2020
$64,200.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.
International Fees

Postgraduate – onshore students

Annual course fees are calculated based on a standard annual study load of 48 credit points.

Course Credit Points
96
Total Course Fee - 2019
$75,600.00
Total Course Fee - 2020
$77,200.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Admission requirements

If you’re interested in furthering your career by studying this postgraduate degree, find out the admission details below.

Admission Requirements

(1) To be considered for admission to this course an applicant must have—
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.

Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

How to apply

Ready to apply for this postgraduate course? Follow the steps and you’ll be on your way to joining us at UWA.

Course details

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.

About the course

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student. It is designed for those working in the Marketing field and related areas, as well as those wishing to move into the field.

Why study this course

  • Develop a strategic understanding of marketing's role in firms and society
  • Engage with a diverse faculty of experts working on cutting-edge marketing problems 
  • Build networks with industry collaborators and classmates from around the world

You'll learn

  • Essential communication skills across various mediums
  • Analytical skills to interpret trends and marketing effectiveness
  • Creativity to approach emerging business problems
Master of Marketing

Quick details

Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
Level of study
  • Postgraduate
Course Code
  • 41690
CRICOS code
  • 083273K
Master of Marketing
Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
Level of study
  • Postgraduate
Course Code
  • 41690
CRICOS code
  • 083273K
Full time/part time duration
  • 1.5 - 2 years
Degrees course is available in
  • Master of Marketing
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Why study postgrad?

Why study PG

Course structure

Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.

Graduate Story

Tonje Holm

Bachelor of Commerce and Master of Marketing graduate, Tonje Holm has given new meaning to taking her career global. Initially from Norway, she studied in Perth, took internships in New York and Dubai, built a thriving career in London and is now living in Africa.

Graduate Story

Bachelor of Commerce and Master of Marketing graduate, Tonje Holm has given new meaning to taking her career global. Initially from Norway, she studied in Perth, took internships in New York and Dubai, built a thriving career in London and is now living in Africa.

Studying at UWA

One of the things I enjoyed the most about my degree was the practical experience. I always found it really interesting to learn through case studies – we would analyse the failures and successes, often these were examples from very famous brands.

I know a lot of people dislike group projects but I actually really enjoyed them because it forced us to form closer relationships with people we saw every day. I met such wonderful and interesting people, some of them I still keep in touch with today, despite us all being dispersed around the world.

Perth (and Western Australia in general) has some of the most beautiful beaches in the whole world. Who doesn’t love being near the coast? Plus, UWA has one of the most scenic campus locations in the state so that also contributes to a more enjoyable studying experience.

In my opinion, Perth has a great foodie culture (giving Melbourne a run for their money) – with really trendy, eco and health conscious cafés, restaurants and bars popping up all over the city.

Finding the right career path

When I completed my Bachelor degree I moved to New York for six months and did two marketing internships. I had never been to New York and did not know a single person so I was really outside my comfort zone, but I didn’t let this discourage me and in the end it was probably the best six months of my life.

The internships were a very important stepping stone for me because they helped me realise what I didn’t want to do. Don’t get me wrong, I genuinely enjoyed my internships, especially the people and the experiences I had – the coolest by far was attending events for New York Fashion Week and rubbing shoulders* with celebrities like Chrissy Tiegen and John Legend. *slight exaggeration – I got their drinks for them!

A couple of years later while studying my Master of Marketing degree at UWA, I interned in Dubai for three months. I thoroughly enjoyed my time in Dubai, although yet again I realised the media industry wasn’t for me. But I met lots of wonderful, interesting people and had some fantastic life experiences that I will treasure forever.

Not only did these internships and experiences guide me towards the right career path, it also led to a lot of personal growth, development of my emotional intelligence and street smarts.

Having internship experience on your resume is hugely beneficial, and it doesn’t matter that it’s not experience in that exact role, because you learn a lot simply from being in an office environment.

Getting my first job out of uni

Now knowing for sure what industry I wanted to get into, I made a list of the top three advertising agencies in Perth that I wanted to work with and spent time researching these companies and tailoring my resume accordingly.

I spoke to people I admired and trusted to get some career, resume and interview advice and made a changes and upgrades based on my newfound learnings. I went out and hand delivered my resume to these three companies. For my number one choice I even reached out to the CEO who kindly gave me contact details of the best person to speak to about an interview.

A couple of weeks after my interview, I had my first day of work at Meerkats the Brand Leadership Company as an Account Coordinator.

Building a career in London

After working two years at Meerkats, my partner and I moved to London in search of a new challenge and adventure. I was hired by a design agency called NB Studio; a small, but mighty agency, where I quickly climbed the ranks and was working on global, highly sought after, accounts. During my time at NB Studio we won numerous industry awards and were ranked in the top three agencies in London at the Brand Impact Awards.

I am very proud of how quickly my career progressed in London, in the space of 12 months I went from Account Manager (which was already a step up in responsibility for me) to Senior Account Manager.

For someone relatively junior and inexperienced, my role came with a huge amount of responsibility and people management. On top of my ‘normal’ workload, I was across all new business, and with the owners, I would meet with and present to the Senior leadership team of the companies/brands we were hoping to work with. That is something I am very proud of because in other agencies this is typically something the Account Director would be responsible for, however being a small agency it meant I was given the opportunity to extend into that role.

What's next?

My partner and I are currently living in Africa in a French speaking country where I plan to become an English teacher and work with the local community in whatever capacity I can to make a useful contribution. It’s been a massive change of pace and lifestyle.

So far, we are enjoying this new adventure we’re on.

MASTER OF MARKETING

Hands-on experience

We work closely with industry to allow you to apply what you learn in the classroom to real organisations, in Perth and internationally.
We do this through:

  • Real-life projects, such as running a social media marketing campaign for an organisation
  • Work-integrated learning, for credit
  • Internship opportunities, marketing for a range of organisations, sometimes even UWA!
  • Masterclasses, in conjunction with our student organisation MARKAM, on the key marketing skills today
  • Guest speakers from leading marketing organisations and agencies
MASTER OF MARKETING
MARKETING

Find out more about studying at UWA

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Graduate – Nicholas Anile

Graduate – Nicholas Anile
STUDY YOUR WAY

Flexibility

We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you. Find out more here.

STUDY YOUR WAY

Business School

UWA's Business School offers a range of undergraduate and postgraduate courses aimed at inspiring students to become the innovative world leaders of tomorrow.