Postgraduate
Master of Marketing
Contact us
Address
Student Central
The University of Western Australia(M355) 35 Stirling Highway Perth Western Australia 6009
Telephone
(+61 8) 6488 3939
International
1800 653 050
Frequently asked questions
Events you may be interested in
Show more eventsCareers and further study
Take your studies to a new level and discover what career opportunities lie ahead.
Career Pathways
- Sales management
- Sales account management
- Promotions and events management
- Branding and advertising
- Public relations
- Market research and analysis
- Product development
- Management consulting
Career Opportunities
Further Study
Fees and scholarships
Learn more about the fees that apply to you for this course. For fee type definitions and further assistance, see the Fee Calculator Help page. You can also search our database for scholarships that are relevant to you or this course.
Postgraduate - fee paying students
The Annual Fee is an estimate only based on a standard annual study load of 48 points.
For Commonwealth Supported Places, student contribution amounts are charged by unit. For an accurate fee estimate, go to the Fee Calculator and select “I want to price my units”.
For Full Fee Paying places, students are charged an annual course fee. Visit the Fee Calculator and select your course to see the annual and total course fees.
Scholarships
Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.
Cost of living
Postgraduate – onshore students
Annual course fees are calculated based on a standard annual study load of 48 credit points.
Scholarships
Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.
Cost of living
Admission requirements
If you’re interested in furthering your career by studying this postgraduate degree, find out the admission details below.
Admission Requirements
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
Ranking and Selection Process
English competency
How to apply
Ready to apply for this postgraduate course? Follow the steps and you’ll be on your way to joining us at UWA.
Course details
The Master of Marketing is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.
About the course
Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
Quick details
- Available
- Perth (Crawley campus)
- Full-time
- Part-time
- On-campus
- Semester 1, Semester 2
- The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
- Postgraduate
- 41690
- 083273K
Why study the Master of Marketing?
- Develop a strategic understanding of marketing's role in firms and society
- Engage with a diverse faculty of experts working on cutting-edge marketing problems
- Build networks with industry collaborators and classmates from around the world
Course structure
Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.
Tonje Holm
Bachelor of Commerce and Master of Marketing graduate, Tonje Holm has given new meaning to taking her career global. Initially from Norway, she studied in Perth, took internships in New York and Dubai, built a thriving career in London and is now living in Africa.
Hands-on experience
We work closely with industry to allow you to apply what you learn in the classroom to real organisations, in Perth and internationally.
We do this through:
- Real-life projects, such as running a social media marketing campaign for an organisation
- Work-integrated learning, for credit
- Internship opportunities, marketing for a range of organisations, sometimes even UWA!
- Masterclasses, in conjunction with our student organisation MARKAM, on the key marketing skills today
- Guest speakers from leading marketing organisations and agencies
What you'll learn
- Essential communication skills across various mediums
- Analytical skills to interpret trends and marketing effectiveness
- How to approach emerging business problems creatively
Flexibility
We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you. Find out more here.
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