Postgraduate

Master of Marketing

In our Master of Marketing program, we provide you with the knowledge, experience, and skills to become a dynamic marketing leader in an ever-changing world.

Contact us

Address

Student Central

The University of Western Australia(M355) 35 Stirling Highway Perth Western Australia 6009

Telephone

(+61 8) 6488 3939

International

1800 653 050

Frequently asked questions

Careers and further study

Take your studies to a new level and discover what career opportunities lie ahead.

Career Pathways

This degree will lead to senior level careers in many areas, including: 
  • Sales management
  • Sales account management
  • Promotions and events management
  • Branding and advertising 
  • Public relations
  • Market research and analysis 
  • Product development
  • Management consulting
This degree will lead to senior level careers in many areas, including: 
  • Sales management
  • Sales account management
  • Promotions and events management
  • Branding and advertising 
  • Public relations
  • Market research and analysis 
  • Product development
  • Management consulting
This course could lead to these

Career Opportunities

Alt content Academic Alt content Advertising Professional Alt content Advertising and Public Relations Manager Alt content Copywriter
This course could lead to these

Further Study

After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).
After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).

Fees and scholarships

Learn more about the fees that apply to you for this course.

Domestic Fees

Postgraduate - fee paying students

Course Credit Points
96
Total Course Fee - 2021
$64,200.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.
International Fees

Postgraduate – onshore students

Annual course fees are calculated based on a standard annual study load of 48 credit points.

Course Credit Points
96
Total Course Fee - 2020
$77,200.00
Total Course Fee - 2021
$80,200.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Admission requirements

If you’re interested in furthering your career by studying this postgraduate degree, find out the admission details below.

Admission Requirements

(1) To be considered for admission to this course an applicant must have—
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.

Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
ADMISSION REQUIREMENT

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.
ADMISSION REQUIREMENT

How to apply

Ready to apply for this postgraduate course? Follow the steps and you’ll be on your way to joining us at UWA.

Course details

Marketing has a central role in understanding what different types of people in different places across the globe want. Equally practical and theoretical, our marketing teachers are researchers who help you understand the role of marketing, through curiosity, creativity, analysis, evidence and innovation. Our Master's covers the cutting edge topics you need to work as a marketing manager, from digital to analytics.

The Master of Marketing is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.

About the course

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

Master of Marketing

Quick details

Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
Level of study
  • Postgraduate
Course Code
  • 41690
CRICOS code
  • 083273K
Master of Marketing
Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
Level of study
  • Postgraduate
Course Code
  • 41690
CRICOS code
  • 083273K
Full time/part time duration
  • 1.5 - 2 years
TISC Codes
Degrees course is available in
  • Master of Marketing
Postgraduate

Why study the Master of Marketing?

  • Develop a strategic understanding of marketing's role in firms and society
  • Engage with a diverse faculty of experts working on cutting-edge marketing problems 
  • Build networks with industry collaborators and classmates from around the world
Postgraduate

Course structure

Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.

Graduate Story

Tonje Holm

Bachelor of Commerce and Master of Marketing graduate, Tonje Holm has given new meaning to taking her career global. Initially from Norway, she studied in Perth, took internships in New York and Dubai, built a thriving career in London and is now living in Africa.

Graduate Story
MASTER OF MARKETING

Hands-on experience

We work closely with industry to allow you to apply what you learn in the classroom to real organisations, in Perth and internationally.
We do this through:

  • Real-life projects, such as running a social media marketing campaign for an organisation
  • Work-integrated learning, for credit
  • Internship opportunities, marketing for a range of organisations, sometimes even UWA!
  • Masterclasses, in conjunction with our student organisation MARKAM, on the key marketing skills today
  • Guest speakers from leading marketing organisations and agencies
MASTER OF MARKETING
MARKETING

Find out more about studying at UWA

phone with social media apps

Graduate – Nicholas Anile

Graduate – Nicholas Anile
Master of Marketing

What you'll learn

  • Essential communication skills across various mediums
  • Analytical skills to interpret trends and marketing effectiveness
  • How to approach emerging business problems creatively
Master of Marketing
STUDY YOUR WAY

Flexibility

We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you. Find out more here.

STUDY YOUR WAY