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Postgraduate

Graduate Certificate in Marketing

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers.
Course Details Careers & further study Fees & Scholarships Admission requirements How to apply Contact us
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Student Central

The University of Western Australia(M355) 35 Stirling Highway Perth Western Australia 6009

Telephone

(+61 8) 6488 3939

International

1800 653 050

Email

future-students@uwa.edu.au

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Careers and further study

Explore the career opportunities available to you.

Career Pathways

Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.
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Career Pathways

Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.
This course could lead to these

Career Opportunities

Alt content Advertising Professional Alt content Advertising and Public Relations Manager Alt content Analyst Alt content Management Consultant
More career opportunities
This course could lead to these

Career Opportunities

Advertising Professional

Create ideas to be used in the development of advertising and communication programs, and plan and execute advertising campaigns.

Advertising and Public Relations Manager

Manage direct advertising, public relations, sales and marketing activities within an organisation.

Analyst

Use your skills to define software requirements, identify specifications and guide program design and development.

Management Consultant

Examine organisational structures, methods, systems and procedures to solve organisational problems and streamline efficiency.

Market Research Analyst

Collect and analyse data and information to improve marketing and anticipate product demand.

Marketing Specialist

Identify market opportunities and advise on pricing and promotion of an organisation's products or services.

Policy Analyst

Guide design, implementation and modification of government and commercial operations and programs through policy.

Policy and Planning Manager

Direct development of policy advice and strategic planning within government agencies, community not-for-profit organisations or companies.

Program or Project Manager

Coordinate programs, special projects and support services, including management of staff and resources to ensure project completion is on time and within budget.

Public Relations Professional

Develop, refine and coordinate an organisation's presentation methods to clients, the public and stakeholders and oversee the internal information flow.

Further Study

Students who complete the Graduate Certificate in Marketing with a weighted average of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.
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Further Study

Students who complete the Graduate Certificate in Marketing with a weighted average of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.

Fees and scholarships

Learn more about the fees that apply to you for this course.

Domestic Fees

Postgraduate - fee paying students

Course Credit Points
24
Total Course Fee - 2021
$16,050.00
Fee calculator

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

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Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Cost of living

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Search Scholarships

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Cost of living

Admission requirements

If you’re interested in furthering your career by studying this postgraduate degree, find out the admission details below.

Admission Requirements

(1) To be considered for admission to this course an applicant must have—
(1)(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.
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Admission Requirements

(1) To be considered for admission to this course an applicant must have—
(1)(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.

Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
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Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

ADMISSION REQUIREMENT

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.
ADMISSION REQUIREMENT

English competency

How to apply

Ready to apply for this postgraduate course? Follow the steps and you’ll be on your way to joining us at UWA.

Course details

The Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.

About the course

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.
View full details

About the course

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

Marketing students at UWA have the opportunity to undertake projects for organisations, and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.
Graduate Certificate in Marketing

Quick details

Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Part-time only
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12 hours per unit per week (comprising 3 hours of contact time and 9 hours of individual study time)
Level of study
  • Postgraduate
Course Code
  • 41290
CRICOS code
  • 412901
View full details
Graduate Certificate in Marketing

Quick details

Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Part-time only
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12 hours per unit per week (comprising 3 hours of contact time and 9 hours of individual study time)
Level of study
  • Postgraduate
Course Code
  • 41290
CRICOS code
  • 412901
Full time/part time duration
  • 1 year part-time
TISC Codes
Degrees course is available in
  • Graduate Certificate in Marketing
STUDY YOUR WAY

Flexibility

We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you. Find out more here.

STUDY YOUR WAY

Flexibility

Course structure

Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.

Course structure details

Why study this course?

  • This course concisely covers marketing fundamentals to develop a sound understanding of the topic.
  • Marketing skills are complementary to numerous fields and can enhance organisational value. 
  • Firms are increasingly seeking employees that understand how to attract and engage customers.

Why study this course?

You'll learn to:

  • understand consumer behaviour
  • use your analytical skills to interpret trends and marketing effectiveness
  • think strategically to implement marketing plans

You'll learn to:

Accreditation

     

The UWA Business School is accredited through both EQUIS, the European Quality Improvement System, and AACSB, the Association to Advance Collegiate Schools of Business. These are the leading business school accreditations in Europe and North America respectively, meaning that your business degree will be recognised by employers around the world.

Accreditation

RANKINGS

Our postgraduates earn more

No. 1 in WA for median starting salary in Business and Management (QILT 2019)
RANKINGS

Our postgraduates earn more

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