Persuading the digital voters
Investigate the various communication cues that lead to attitude change in voters on social media
Explore the impact of user and political entity generated content, and strategic and communicative actions
Understanding the role of various situational, personal, message and source-based factors on persuasion
Work with us
This area of research provides the opportunity for an existing PhD project. You’lll be undertaking online content analysis (netnography) of political social media, surveying voters, and creating and running experiments with different social media posts.
To find out more and to discuss your options, contact project lead, Paul, on the details below.
If you’d like to take part in this research by completing a survey and online choice-based experiments, please contact project lead, Paul, on the details below.