PROJECT
Negative consumer outcomes from social media use
Information overload, incorrect information, peer pressure – how does social media negatively impact consumers?
Social media has positive outcomes for brands, in that it engages consumers. It has positive outcomes for consumers, in that they have more access to information about products and services. But what about negative outcomes, such as information overload, incorrect information and peer pressure? Our project seeks to investigate these negative aspects to social media use.
How is our increasingly incessant use of social media affecting the decisions we make, not just as consumers, but as individuals? How does it affect our engagement, not just with brands, but with our family and friends?
These are questions we’ll be answering. For years, we have been exploring how brands can best use social media to engage customers and build relationships that are mutually beneficial, but ultimately drive profit. Now, it is time to recognise our duty of care for consumers, particularly young people. How are brands' social media activities – such as the use of influencers – affecting people?
Project goals
This project aims to answer the following:
How does social media help people and their relationships?
How does social media harm people and their relationships?
What is the role of brands in supporting consumers on social media?
What is the role of policy in educating young people around social media use?
Research team leader
Work with us
PhD opportunities
If this is something you are passionate about, please get in touch. There are PhD or research assistant opportunities to explore.
We need PhD students to join our team to help us collect data from a range of online and offline sources, to understand the psychological and marketing implications of using social media in a manner that is cognisant of individual wellbeing.
Project collaborators
Dr Harrigan’s research typically focuses on the positive side of social media, however to fully understand that, it is also important to understand the negatives. Please get in touch if that interests you.
Related courses
Marketing
Discover the real world of marketing that lies behind advertising jingles – product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices, and all the latest innovations in the field.
Master of Marketing
Completing postgraduate studies in marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.
Psychology in Society
Psychology in Society is a fascinating and diverse area of study that touches upon many aspects of daily life.
Psychology (double major)
Psychology is the scientific study of mental processes and behaviour.