Sanjit Kumar Roy
Started at UWA: 2014
Investigating changing consumer behaviour
I enjoy the opportunity to learn from my students and tailor my teaching according to their learning style as well as encouraging critical thinking. Dr Sanjit Kumar Roy
Dr Sanjit Kumar Roy is a senior lecturer in marketing at the UWA Business School. His research examines how the current dynamic market space and new technology are transforming the roles of customers.
Dr Roy completed his PhD in marketing at Icfai University in India and taught the subject as a senior lecturer at Coventry University in the United Kingdom. He was a Visiting Research Scholar at Bentley University in the United States and was awarded the UWA Vice Chancellor’s Early Career Investigators Award in 2015 and selected by UWA in the Emerging Research Leader program in 2018.
Dr Roy’s current research interests are rooted in services marketing, focusing on consumer behaviour and decision making in the financial services sector and smart retail services, as well as the impact of new technology on services marketing and consumer decision making. He is also pursuing a number of projects on Transformative Service Research.
- Associate Editor, European Journal of Marketing
UWA Vice-Chancellor’s Early Career Investigators Award, 2015
Best Paper Award in Journal of Marketing Management, 2017
BHP Billiton Distinguished Research Award, 2015
UWA Future Funds
Friends with ‘real’ benefits? Investigating the impact of frontline employees’ ASP co-creation orientation on frontline employee and customer level outcomes
Roy, S. K., Laud, G., Ranaweera, C., Sima, S., and Leo, C. Value
Jindal Global University (India)
Employee Mental Health and Justice Climate
Roy, S. K. and Singh, G.
BHP Billiton Distinguished Research Award (2015)
The Role of Customer Dignity in Service Provision
Roy, S. K., Balaji, M. S. and Soutar, G.
Teaching and supervisor opportunities
Come behind the advertising jingles to investigate the real world of marketing – product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices, and all the latest innovations in the field.
Master of Marketing
Completing postgraduate studies in marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.
UWA's Business School offers a range of undergraduate and postgraduate courses aimed at inspiring students to become the innovative world leaders of tomorrow.
The Marketing Department at UWA provides students with a strong understanding of marketing principles, fostering innovation in customer communication.