Centre for Business Data Analytics

About us

Business Analytics is the science of how to leverage, present, analyse, organise, and collect data, with the aim to make better organisational decisions through the transformation of data 'organisational knowledge'.

In recent years, the explosion of availability of data, and the success of technology companies in leveraging data, has made data a critical element of organisational decision-making, adaptability and process development.

This Centre focuses on the analysis of fast-moving commercial data through new tools and technologies that inform business of changing trends quickly, particularly through the application of machine learning and artificial intelligence. We provide a dual focus on academic impact and practice relevance in the realms of Business Analytics applications in research and practice.

Sitting within the UWA Business School, we host staff and students from across multiple disciplines, including finance, economics, accounting, management, transport, marketing and human resources. Associates of the Centre are spread throughout UWA and other internationally recognised universities. The Centre is guided by industry, with representation on the Advisory Board governed as a sub-committee of the Business School Advisory Board.

Director's Message

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I truly believe we are experiencing a profound transformation in the ways we work and live. How can universities around the world prepare for a dynamic future that few of us can define? I would argue that the answer to this question is a socio-technical one. We must possess a deep understanding and keen insight into people of all walks of life; we must also be able to see over-the-horizon into the changing technology landscape and how people use that technology in their lived experience.   

The role of all universities is fundamentally to inspire people to be the best they can be and to develop their ability to overcome whatever complex, changing, and competing forces the future may hold. It is therefore with honor and humility that I serve as the founding Director of the Centre for Business Data Analytics (CBDA) at the UWA Business School. The CBDA places our fellows and Ph.D. Students in a unique position to advance the use of business analytics to solve complex, global human problems for the benefit of society and generate prosperity through advancements in our understanding of data and the untold stories that lie within it. 

Our vision

  • We will work collaboratively with industry in applying of data-intensive approaches to current business priorities.
  • We will be viewed as the thought leader in Australia, and globally, in the area of data-informed decision making in organisations and the advancement of related research.

Our mission

To inspire thought leadership in business analytics by facilitating research collaboration between scholars, practitioners, and students who share a common interest and affinity for solving wicked real-world problems using data-driven techniques and tools.

Current research projects

PhD opportunities

Prospective PhD students are encouraged to contact fellows of the Centre to seek out research opportunities.

Postgraduate courses

Community engagement

Working with local government

Associate Professor Doina Olaru’s Railsmart project is a clear example of applying research to engagement with the community, in particular, the City of Wanneroo. Her research team designed a tool with the City of Wanneroo which responds to the local government’s needs for planning support and engagement with the resident groups in the area.

Public engagement with research

Dr Frank Liu’s research on examining gender differences in managerial vocal cues (project 2) was included as part of the Museum of Sound Series. Frank presented to a group of public audience at the City of Perth Library on 27 November 2019. It was a monthly event jointly held by the City of Perth Library and the UWA Conservatorium of Music.

Related research centres

Contact us



Associate professor Paul Bergey



Associate professor Paul Bergey