Centre for Business Data Analytics
Business Analytics is the science of how to leverage, present, analyse, organise, and collect data, with the aim to make better organisational decisions through the transformation of data 'organisational knowledge'.
In recent years, the explosion of availability of data, and the success of technology companies in leveraging data, has made data a critical element of organisational decision-making, adaptability and process development.
This Centre focuses on the analysis of fast-moving commercial data through new tools and technologies that inform business of changing trends quickly, particularly through the application of machine learning and artificial intelligence. We provide a dual focus on academic impact and practice relevance in the realms of Business Analytics applications in research and practice.
Sitting within the UWA Business School, we host staff and students from across multiple disciplines, including finance, economics, accounting, management, transport, marketing and human resources. Associates of the Centre are spread throughout UWA and other internationally recognised universities. The Centre is guided by industry, with representation on the Advisory Board governed as a sub-committee of the Business School Advisory Board.
I truly believe we are experiencing a profound transformation in the ways we work and live. How can universities around the world prepare for a dynamic future that few of us can define? I would argue that the answer to this question is a socio-technical one. We must possess a deep understanding and keen insight into people of all walks of life; we must also be able to see over-the-horizon into the changing technology landscape and how people use that technology in their lived experience.
The role of all universities is fundamentally to inspire people to be the best they can be and to develop their ability to overcome whatever complex, changing, and competing forces the future may hold. It is therefore with honor and humility that I serve as the founding Director of the Centre for Business Data Analytics (CBDA) at the UWA Business School. The CBDA places our fellows and Ph.D. Students in a unique position to advance the use of business analytics to solve complex, global human problems for the benefit of society and generate prosperity through advancements in our understanding of data and the untold stories that lie within it.
- We will work collaboratively with industry in applying of data-intensive approaches to current business priorities.
- We will be viewed as the thought leader in Australia, and globally, in the area of data-informed decision making in organisations and the advancement of related research.
To inspire thought leadership in business analytics by facilitating research collaboration between scholars, practitioners, and students who share a common interest and affinity for solving wicked real-world problems using data-driven techniques and tools.
Current research projects
- Causal effects of drone strikes
- Consequences of female role model success
- Examining gender differences in managerial vocal cues
- Healthway active travel
- Lessons from another Bitcoin copycat
- Media coverage and mass shootings
- RailSmart Wanneroo planning support system
- Supernatural beliefs and intestate conflicts
- Trends in public transport patronage in Perth
Our staff and students
Prospective PhD students are encouraged to contact fellows of the Centre to seek out research opportunities.
Working with local government
Associate Professor Doina Olaru’s Railsmart project is a clear example of applying research to engagement with the community, in particular, the City of Wanneroo. Her research team designed a tool with the City of Wanneroo which responds to the local government’s needs for planning support and engagement with the resident groups in the area.
Public engagement with research
Dr Frank Liu’s research on examining gender differences in managerial vocal cues (project 2) was included as part of the Museum of Sound Series. Frank presented to a group of public audience at the City of Perth Library on 27 November 2019. It was a monthly event jointly held by the City of Perth Library and the UWA Conservatorium of Music.
Related research centres
News and events
Trump tweets divert media from potentially damaging news
Dr. Michael Jetter investigates the use of Twitter by the US President Donald Trump. Trump is able to exploit social media to divert the attention of mainstream media away from a topic that is potentially harmful to him.Read more
Dr Frank Liu is interviewed via podcast by mutual fund manager Zhijian Wu, based in Singapore. There they discuss the investment outlook of blockchain projects.Read more
Driverless bus trial
Professor Doina Olaru contributes to an autonomous bus trial. Visitors to UWA 2018 Open Day had the opportunity to ride on a bus that drove itself around campus.Read more
Associate professor Paul Bergey
Associate professor Paul Bergey