The University of Western Australia

Professor Simone Pettigrew

Director
Health Promotion Evaluation Unit

Contact details

Address

Health Promotion Evaluation Unit
The University of Western Australia (M408)
35 Stirling Highway
CRAWLEY WA 6009
Australia

Phone

6488 1437

Fax

6488 1039

Email

Simone.Pettigrew@uwa.edu.au

Qualifications

BEc Syd., MCom NSW, PhD W.Aust.

Biography

Dr Simone Pettigrew joined the UWA Business School in August 2005. She holds a Bachelor of Economics from the University of Sydney, a Master of Commerce at the University of New South Wales, and a PhD with distinction from the University of Western Australia. She has taught at university level for 16 years and also engages in marketing consulting to private and government organisations. Prior to becoming an academic Dr Pettigrew was employed in marketing positions in the energy sector, primarily with Shell and AlintaGas. Dr Pettigrew's research interests are focused on consumer behaviour, particularly in relation to health and vulnerable populations such as children and seniors. Dr Pettigrew is the Editor-in-Chief of the Journal of Research for Consumers (www.jrconsumers.com).

Key research

Consumer research, health promotion (mental health and physical health), vulnerable consumers, social marketing, qualitative research methods

Publications

Career 10 best

Pettigrew, S.F., Donovan, R.J. 2009, "Older Audiences" Responses To Mental Health Promotion Messages', The International Journal Of Mental Health Promotion, 11, 1, Pp. 23-31.

Pettigrew, S. (2008), “Older Consumers’ Customer Service Preferences,” The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change, eds. F. Kohlbacher and C. Herstatt, Germany: Springer, pp. 257-268.

Pettigrew, S. and M. Roberts (2008), “Addressing Loneliness in Later Life”, Aging and Mental Health, 12 (3), 1-8. (ISI impact factor – 1.264)

Charters, S. and S. Pettigrew (2007), “Dimensions of Wine Quality”, Food Quality and Preference, 18 (7), 997-1007. (ISI impact factor - 1.796)

Pettigrew, S. and S. Charters (2006), “Consumers’ Expectations of Food and Alcohol Pairing,” British Food Journal, 108 (3), 169-180.

Pettigrew, S. (2006), “Symbolic Double-Coding: The Case of Australian Pubs”, Qualitative Market Research, 9 (2), 157-169.

Pettigrew, S., K. Mizerski, and R. Donovan (2004), “Serving Seniors Better: Service Guidelines for GPs,” Australasian Journal on Ageing, 23 (3), 146-148.

Pettigrew, S. (2002) "A Grounded Theory of Beer Consumption in Australia," Qualitative Market Research, 5(2), pp.112-122. (Received best paper award)

Pettigrew, S. (2000), “Ethnography and Grounded Theory: A Happy Marriage?” Advances in Consumer Research, 26, 256-260.

Pettigrew, S. and R. Donovan (2003), “Persuading Adolescent Males to Recognise the Negative Consequences of Alcohol Consumption: A Communications Challenge,” 30th International Research Seminar in Marketing, La Londe France, June 11-13, pp. 189-200.

Recent Publications

Book/Book chapters

Pettigrew, S. (2008), “Older Consumers’ Customer Service Preferences,” The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change, eds. F. Kohlbacher and C. Herstatt, Germany: Springer, pp. 257-268.

Quester, P., C. Neal, S. Pettigrew, M. Grimmer, and T. Davis (2007), Consumer Behaviour, 5th Ed., McGraw-Hill, Hawthorn, VIC. Winner of the Best Tertiary (Adaptation) Teaching and Learning Award in the Australian Awards for Excellence in Educational Publishing 2008.

Journal Article (Schol Refereed Journal)

Pettigrew, S.F., Pescud, M.T., Donovan, R.J. 2009, "Is Children's Knowledge Of Fruit And Vegetable Recommendations Related To Their Intakes?", International Review On Public And Nonprofit Marketing, 6, 2, Pp. 109-118.

Pettigrew, S.F. 2009, "Primary Care Implications Of Parents' Nutrition Beliefs", Australian Journal Of Primary Health, 15, 2, Pp. 146-151.

Grougiou, V., Pettigrew, S.F. 2009, "Seniors' Attitudes To Voicing Complaints: A Qualitative Study", Journal Of Marketing Management, 25, 9-10, Pp. 987-1001.

Mcguigan, M., Tatasciore, M., Newton, R., Pettigrew, S.F. 2009, "Eight Weeks Of Resistance Training Can Significantly Alter Body Composition In Children Who Are Overweight Or Obese", Journal Of Strength And Conditioning Research, 23, 1, Pp. 80-85.

Pettigrew, S.F., Donovan, R.J. 2009, "Older Audiences" Responses To Mental Health Promotion Messages', The International Journal Of Mental Health Promotion, 11, 1, Pp. 23-31.

Sgro, M., Mcguigan, M., Pettigrew, S.F., Newton, R. 2009, "The Effect of Duration Of Resistance Training Interventions In Children Who Are Overweight Or Obese", Journal Of Strength And Conditioning Research, 23, 4, Pp. 1263-1270.

McGuigan, M. R., M. Tatasciore, R. U. Newton, and S. Pettigrew, “Eight Weeks of Resistance Training can Significantly Alter Body Composition in Children how are Overweight and Obese”, Journal of Strength and Conditioning Research, 22 (6), 1-6. (ISI impact factor – 1.393)

Charters, S. and S. Pettigrew (2008), “Why Do People Drink Wine: A Consumer Focused Exploration,” Journal of Food Products Marketing, 14 (3), 13-32.

McGuigan, M. R., A. Al Dayel, D. Tod, C. Foster, R. U. Newton, and S. Pettigrew (2008), “Use of Session Rating of Perceived Exertion for Monitoring Resistance Exercise in Overweight Children,” Pediatric Exercise Science, 20, 333-341. (ISI impact factor – 0.761)

Pettigrew, S. and S. Charters (2008), “Tasting as a Projective Technique”, Qualitative Market Research, 11 (3), 331-343.

Pettigrew, S. and M. Roberts (2008), “Addressing Loneliness in Later Life”, Aging and Mental Health, 12 (3), 1-8. (ISI impact factor – 1.264)

Charters, S. and S. Pettigrew (2007), “Dimensions of Wine Quality”, Food Quality and Preference, 18 (7), 997-1007. (ISI impact factor - 1.796)

Pettigrew, S. (2007), “Place as a Site and Item of Consumption”, International Journal of Consumer Studies, 31 (6), 603-608.

Roberts, M. and S. Pettigrew (2007), “A Thematic Content Analysis of Children’s Food Advertising”, International Journal of Advertising, 26 (3), 357-367.

Pettigrew, S. (2007), “Reducing the Experience of Loneliness among Older Consumers,” Journal of Research for Consumers, 12 (available www.jrconsumers.com).

Pettigrew, S. and M. Roberts (2007), “Mothers’ Perceptions of their Control over their Children’s Diets”, Advances in Consumer Research, 34, 306-311.

Charters, S. and S. Pettigrew (2006), “Conceptualising Quality: The Case of Wine,” Journal of Marketing Theory, 6 (4), 467-483.

Pettigrew, S. (2006), “Older Patients’ Expectations of a ‘Senior-Friendly’ Hospital,” Australian Journal of Primary Health, 12 (3), 52-58.

Pettigrew, S. and M. Roberts (2006), “Mothers’ Attitudes towards Toys as Fast Food Premiums,” Young Consumers, 7, (4), 60-67.

Pettigrew, S. (2006), “Symbolic Double-Coding: The Case of Australian Pubs”, Qualitative Market Research, 9 (2), 157-169.

Charters, S. and S. Pettigrew (2006), “The Difficulty of Grasping the Nature of Wine Quality”, European Advances in Consumer Research, Gotheborg, Sweden, June 2005.

Charters, S. and S. Pettigrew (2006), “Product Involvement and the Evaluation of Wine Quality”, Qualitative Market Research, 9 (2), 181-193.

Pettigrew, S. and S. Charters (2006), “Consumers’ Expectations of Food and Alcohol Pairing,” British Food Journal, 108 (3), 169-180.

Pettigrew, S. (2005), "Consumption and the Ideal Life," Journal of Research for Consumers (www.jrconsumers.com), 9.

Pettigrew, S., K. Mizerski, and R. Donovan (2005), “Older Australians’ Expectations of their Interactions with their GPs”, Australian Journal of Primary Health, 11 (3), 38-44.

Pettigrew, S., K. Mizerski, and R. Donovan (2005), “The Three ‘Big Issues’ for Older Supermarket Shoppers’, Journal of Consumer Marketing, 22 (6), 306-312.

Charters, S. and S. Pettigrew (2005), “Is Wine Consumption an Aesthetic Experience?” Journal of Wine Research, 16 (2), 121-136.

Pettigrew, S., K. Mizerski, and R. Donovan (2004), “Serving Seniors Better: Service Guidelines for Financial Planners,” Australasian Journal on Ageing, 23 (3), 144-145.

Pettigrew, S., K. Mizerski, and R. Donovan (2004), “Serving Seniors Better: Service Guidelines for GPs,” Australasian Journal on Ageing, 23 (3), 146-148.

Pettigrew, S., K. Mizerski, and R. Donovan (2004), “Serving Seniors Better: Service Guidelines for Supermarkets,” Australasian Journal on Ageing, 23(3), 142-143.

Pettigrew, S., K. Mizerski, and R. Donovan (2004), “Segments within Segments: Younger and Older Seniors’ Expectations of Financial Planning Services,” Journal of Research for Consumers (www.jrconsumers.com), 7.

Pettigrew, S. (2004), “Creating Text for Older Audiences,” M/C: A Journal of Media and Culture, http://journal.media-culture.org.au/0401/010-pettigrew.php, 7(1).

Full Refereed Conference Publication

Pettigrew, S.F. 2009, "An Ecological Account Of Senoirs' Attitudes To Physical Activity: Social Marketing Implications", Anzmac 2009, Melbourne, Australia, 1, Pp. 1-8.

Pettigrew, S.F., Pescud, M.T., Jarvis, W., Webb, D.A. 2009, "The Salience Of Vomiting In Teenagers' Binge Drinking Intentions", Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-9.

Grougiou, V., Pettigrew, S.F. 2009, "Senior Customers" Service Encounter Preferences', 2nd Biennial International Conference On Services Marketing, Thessaloniki, Greece, N/A, Pp. 190-202.

Pettigrew, S. and M. Pescud, “Encouraging Self-Regulation of Children’s Food Consumption”, Australian and New Zealand Marketing Academy Conference. December 1-3, 2008. Sydney.

Roberts, M. and S. Pettigrew, “Influence of Perceived Risk on the Food Consumption Behaviours of Children and Mothers, Australian and New Zealand Marketing Academy Conference. December 1-3, 2008. Sydney.

Pettigrew, S. and M. Roberts, “Mothers’ Attitudes to Food Promotion”. Australian and New Zealand Marketing Academy Conference. December 1-3, 2008. Sydney.

Pettigrew, S., T. Daly, J. Lee, G. Soutar, and K. Manning, “Emotional versus Cognitive Responses to Foreign Currency Prices”, Australian and New Zealand Marketing Academy Conference. December 1-3, 2008. Sydney.

Pettigrew, S., (2007), “Parents’ Nutrition Beliefs and Feeding Practices”, Transformative Consumer Research Conference, New Hampshire, USA, 6-8 July.

Charters, S. and S. Pettigrew (2007) “What does Appearance tell the Consumer about Wine Quality?” Bacchus at Brock Conference, Brock University, St Catherines, Canada, 7-9 June.

Pettigrew, S. (2007) “Qualitative Research Methods in Consumer Research”, Association of French Marketers Conference, Aix le Bairnes, 31st May – 1st June (invited presentation).

Mizerski. K. and S. Pettigrew (2006), “Differences in Importance and Relevance Ratings among Older Consumers, paper presented at the Australia and New Zealand Marketing Academy Conference, Brisbane, 4-6 December.

Charters, S. and S. Pettigrew (2006), How Effectively do we Communicate about Wine? 3rd International Wine Business & Marketing Conference, Montpellier, France, 6-8 July.

Munene, C., S. Pettigrew, and K. Mizerski (2005), Demographic Characteristics of Western Australian Users of Electronic Banking," paper presented at the Australia and New Zealand Marketing Academy Conference, Perth, 5-7 December.

Roberts, M. and S. Pettigrew (2005), "The Convergence of Food and Fun: Exploring the Impact on Children’s Diets," paper presented at the Australia and New Zealand Marketing Academy Conference, Perth, 5-7 December.

Ogle, A., K. Nosaka, and S. Pettigrew (2005), "An Exploratory Study on the Role of Management Tone in Hotel Guest Questionnaires," paper presented at the Australia and New Zealand Marketing Academy Conference, Perth, 5-7 December.

Pettigrew, S. (2005), “To Whom Should Messages be Tailored?: Facilitating Change in Children’s Nutritional Behaviours,” Tailoring Health Messages Conference, Locarno Switzerland, 6-10 July.

Charters, S., and S. Pettigrew (2004), “The Relationship of Wine and Food: An Exploration,” in Carlsen, J. and Charters S. (eds.) International Wine Tourism Research, Proceedings of the International Wine Tourism Conference, Margaret River, Western Australia, May, Vineyard Publications: Perth.

Conference Non Refereed

Pettigrew, S., R. Donovan, M. Pescud, “Results of a Family Nutrition Education Intervention”, Australian Health Promotion Conference (poster presentation), Perth, May 2009.

Pettigrew, S., R. Donovan, M. Pescud, “Stakeholders’ attitudes to the WA Department of Education and Training’s Healthy Food and Drink Policy”, Australian Health Promotion Conference, Perth, May 2009.

Pettigrew, S., R. Donovan, M. Pescud, “Developing and testing messages to promote mental health among older Australians”, Australian Health Promotion Conference, Perth, May 2009.

Funding received

2009 - Exploring teenagers’ alcohol consumption beliefs and behaviours to inform intervention design and public policy, Jarvis, Pettigrew, and Webb, UWA Business School, 2009, $14, 947.

2008 - Addressing childhood obesity through school canteens, Pettigrew and Donovan, Healthway and the WA Department of Education and Training, $135,800

2008 - Development and testing of data collection techniques to investigate unsafe alcohol consumption among young adults in Australia and France, Pettigrew and Charters, Ambassade de France en Australie grant, $5,800.

2007 - A family education intervention to address childhood obesity, Pettigrew and Donovan, Healthway grant, $50,000.

2007 - Investigating Older Australians’ Beliefs about and Understanding of Mental Health and their Practice of Relevant Protective Behaviours, Pettigrew, Donovan, Boldy, and Newton, Australian Research Council Linkage grant with the WA Department of Communities and the WA Office of Mental Health, $115,787.

2007 - Identifying Elements of Alcohol TV Advertising that Predict Advertising Impact on Under-age Youth, Donovan, Ewing, Pettigrew, Ouschan-Mcrae, and Carter, Healthway grant, $74,000.

2006 - Strengthening the Role of Exercise Physiologists in Overcoming Childhood Obesity, Newton, McGuigan, and Pettigrew, Telstra Community Development Fund grant, $97,000.

2004 - A Pilot Study of the Nature of Loneliness as Experienced by Australian Seniors for the Purpose of Developing Social Marketing Campaigns, Mizerski and Pettigrew, ECU Faculty grant, $3,773.

Pettigrew, Quester, Chapman, and Miller, “Investigating the Indirect Effects of Food Promotion on Children’s Diets”, (under review), Australian Research Council Linkage Grant with the NSW Cancer Council and SA Cancer Council, 2009-2010, $200,000.

Memberships

Association for Consumer Research
Australian and new Zealand Marketing Academy
Australian Research Alliance for Children and Youth (ARACY)

Honours and awards

UWA research supervision award 2007
The Qualitative Market Research Journal’s most outstanding paper award for 2002
Best LecturerAwarded by the ECU Faculty of Business & Public Management (2001)
Postgraduate Supervisor of the Year, Faculty of Business & Public Management, awarded by the ECU Postgraduate and Honours Student Association (2001)
Award for Excellence in Postgraduate Supervision, awarded by the ECU Postgraduate and Honours Student Association (2001)
Award for Excellence in Research Leadership, awarded by the ECU Postgraduate and Honours Student Association (2001)
Award for Excellence in Postgraduate Support, awarded by the ECU Postgraduate and Honours Student Association (2000).

Previous positions

1998 - 2005 Senior lecturer,Edith Cowan University
1997 - 1998 Lecturer,Notre Dame University
1994 - 1997 Market analyst,AlintaGas
1992 - 1993 Customer Service Manager,Ensign Services
1988 - 1992 Business co-ordination roles,Shell Company of Australia

Teaching

Qualitative Research Methods (doctoral level, onshore and offshore)
Marketing Principles (MBA level)

Current external positions

Founder and current Editor in Chief of the Journal of Research for Consumers (www.jrconsumers.com). The Journal was established in 2001. The site currently receives around 50,000 hits per month from consumers and academics. The Journal is innovative in both its ethos and its form. Articles are provided in two formats: one for an academic audience and one for consumers. General consumer information is also provided in the form of links to other consumption-relevant sites.

Editorial Board member of the academic journal Consumption, Markets, and Culture.

Founding and current member of the Transformative Consumer Research Advisory Committee. This Committee is assembled by the Association for Consumer Research and seeks to encourage consumer research in areas of social relevance.

Member of the Act Belong Commit Campaign State Steering Committee for Mentally Healthy WA.

Current projects

Industrial Relevance
Several of Simone’s past and current research projects have been part-funded by government agencies that have a specific interest in the vulnerable populations under investigation. The project outcomes are articulated into government policies relating to the protection of vulnerable consumers.

Collaborations with Other Institutions
Simone’s research involves collaboration with researchers at other Western Australian universities (Curtin and ECU) and researchers at international universities (primarily Reims Management School in France and University of Wisconsin-Madison, University of Virginia, and Colorado State University in the US).

Research profile

Research profile and publications