The University of Western Australia

W/Prof Jill Sweeney

Winthrop Professor
Marketing

Contact details

Address

Marketing
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia

Phone

6488 1438

Fax

6488 1004

Email

jill.sweeney@uwa.edu.au

Personal homepage

http://web.biz.uwa.edu.au/staff/jsweeney/CV_25_11_10.doc

Qualifications

BSc Brist., DipStat Camb., MBus PhD Curtin

Biography

Jill was awarded a PhD in marketing in 1995. Her academic research focuses on services marketing as well as brand equity, relationship marketing and word-of-mouth. She has published widely including in the Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research. Jill was state Chair of the Australian Marketing and Social Research Society until recently and on the National Council of the same body. She is on the Australia and New Zealand Marketing Academy Executive and was co-chair of the ANZMAC 2005 conference held in Fremantle in December 2005. Jill is currently the Associate Dean of Research and Research Training at the University of Western Australia Business School.

Key research

Word-of-mouth:WOM plays a critical role in marketing. Organisations are continually seeking new ways to achieve competitive advantage and word-of-mouth represents such an opportunity. However, previous research is limited, for example using word-of-mouth intentions to test the outcome of a consumer model. Our ARC funded project (with Soutar and Mazzarol) develops a full understanding of word of mouth in terms of content and delivery, addresses the factors that lead to word-of-mouth as well also the consequences of word-of-mouth, and also identifies the conditions and situations where WOM is most likely to be effective. The study is unique in that it addresses the full cycle of word of mouth, that is the giving and receiving of word of mouth, as both are required for effective marketing. We have published papers in the European Journal of Marketing, as well as presenting at national and international conferences on the topic. PhD and Honours students have taken up this research direction, for example, extending the topic to electronic modes.

Customer cocreation of value:Customers can no longer be regarded merely as passive recipients of services. Increasingly, customers play a role in the production and delivery of service across many industries. Our ARC funded study (with McColl-Kennedy and Dagger) investigates cocreation of value in a healthcares setting. Specifically we identify how customers help develop their service experience and service outcomes. We investigate how this changes over time and also identify the effectiveness of field interventions on consumer cocreation and outcomes. The project has benefits at several levels, the customer, the clinic and the healthcare sector. Our partner in this project is Haematology and Oncology Clinics of Australasia Pty Ltd.

Publications

Career 10 best

Sweeney, J. C., Soutar, G. N. and Mazzarol, T. 2008, “Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives”. European Journal of Marketing (42 (3/4): 344-364.

Mazzarol, T.W., Sweeney, J.C., Soutar, G.N. 2007, “Conceptualizing word-of-mouth activity, triggers and conditions: An exploratory study”, European Journal of Marketing, 41, 11/12, pp. 1475-1494.

Dagger, T., Sweeney, J.C., Johnson, L.W. 2007, “Health-SQ: Developing a multidimensional health service quality scale”, Journal of Service Research, 10, 2, pp. 123-142.

Dagger, T., Sweeney, J.C. 2007, “Service quality attribute weights: How do novice and long-term customers construct service quality perceptions?”, Journal of Service Research, 10, 1, pp. 22-42.

Dagger, T., Sweeney, J.C. 2006, “The Effect of Service Evaluations on Behavioural Intentions and Quality-of-Life”, Journal of Service Research, 9, 1, pp. 3-18.

Sweeney, J.C., Brandon, C. 2006, “Brand Personality: Exploring the Potential to Move from Factor Analytical to Circumplex Models”, Psychology & Marketing, 23, 8, pp. 639-663.

Soutar, G.N., Sweeney, J.C. 2003, “Are There Cognitive Dissonance Segments?”, Australian Journal of Management, 28, 3, pp. 227-249.

Sweeney, J. C., and Soutar, G. N. 2001, “Consumer Perceived Value: The Development of a Multiple Item Scale”, Journal of Retailing, 77 (2), 203-220.

Sweeney, J. C., Hausknecht D. and Soutar, G. N. 2000, “Measuring Cognitive Dissonance: A Multidimensional Scale”, Psychology and Marketing, 17 (5), 369-386.

Sweeney, J. C., Soutar, G. N. and Johnson, L. W. 1999, “The Role of Perceived Risk in the Quality-Value Relationship: A Study in a Retail Environment” Journal of Retailing, 75 (1), 75-105.

Recent Publications

Book Chapters and Reviews

Sweeney, Jillian C., Geoffrey N. Soutar and Tim Mazzarol( 2007) “The Differences between Positive and Negative Word-Of-Mouth –Emotion as a Differentiator?” In Viral Marketing: Concepts and Cases. Ed. Swapna Gopalan and Nasreen Taher, The Icfai University Press, Hyderabad, India.

Sweeney, Jillian C. (2003), “Customer Perceived Value” In Services Marketing: A Managerial Approach. Ed. Janet McColl-Kennedy. John Wiley & Sons Australia.

Sweeney, Jillian C. (1998), Service Industries Journal. Kurtz and Clow, “Services Marketing” John Wiley and Sons.

Journal Articles (Schol Refereed Journal)

Sweeney, Jillian C. (2010) “Is Marketing Academia Losing its Way?” Linking with Practitioners. Australasian Journal of Marketing 18 (3): 168-170.

Sweeney, Jillian C., Geoffrey N. Soutar and Janet R. McColl-Kennedy “The Marketing Practices - Performance Relationship in Professional Service Firms” Journal of Service Management (accepted May 2010).

Sweeney, Jillian C., Geoffrey N. Soutar and Tim Mazzarol (2010) “Word of Mouth: Measuring the Power of Individual Messages”. European Journal of Marketing (accepted March 2010).

Sweeney, Jillian C. and Jia-Yao Esther Bao (2009) “Comparing Factor Analytical and Circumplex Models of Brand Personality in Brand Positioning” Psychology and Marketing, 26(10): 927–949.

Rosenbaum, M.S., Sweeney, J.C., Windhorst, C. 2009, "The Restorative Qualities Of An Activity-Based, Third Place Cafe For Seniors: Restoration, Social Support, And Place Attachment at Mather's - More Than A Cafe", Seniors Housing & Care Journal, 16, 1, Pp. 75-90.

Bao, J.E., Sweeney, J.C. 2009, 'Comparing Factor Analytical And Circumplex Models Of Brand Personality In Brand Positioning', Psychology & Marketing, 26, 10, Pp. 927-949.

Amonini, C., McColl-Kennedy, J. R., Soutar, G. N. and Sweeney, J. C. 2008, “How Professional Service Firms Compete in the Market: An Exploratory Study”. Journal of Marketing Management 26 (1-2), 28-55.

Diep, S. and Sweeney, J. C. 2008, “The Impact of Product and Store Value on Shopping Trip Value” Journal of Retailing and Consumer Services, 15: 399-409.

McColl-Kennedy, J., Sweeney, J. C., Soutar, G/. N. and Amonini, C. 2008, “Professional Service Firms are Relationship Marketers: But Does Size Matter”. Australasian Marketing Journal, 16 (1): 30-47.

Sweeney, J. C., Soutar, G. N. and Mazzarol, T. 2008, “Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives”. European Journal of Marketing (42 (3/4): 344-364.

Sweeney, J. C. and Swait, J. 2008, “The Role of Brand Credibility in Low Contact Relational Services: A Study in Two Industries” Journal of Retailing and Consumer Services, 15 (May): 179-193.

Sweeney, J.C. 2007, “Moving towards the service dominant logic - a comment”, Australasian Marketing Journal, 15, 1, pp. 97-104.

Mazzarol, T.W., Sweeney, J.C., Soutar, G.N. 2007, “Conceptualizing word-of-mouth activity, triggers and conditions: An exploratory study”, European Journal of Marketing, 41, 11/12, pp. 1475-1494.

Dagger, T., Sweeney, J.C., Johnson, L.W. 2007, “Health-SQ: Developing a multidimensional health service quality scale”, Journal of Service Research, 10, 2, pp. 123-142.

Klerck, D., Sweeney, J.C. 2007, “The effect of knowledge types on consumer-perceived risk and adoption of genetically modified foods”, Psychology & Marketing, 24, 2, pp. 171-193.

Yap, K.B., Sweeney, J.C. 2007, “Zone-of-tolerance moderates the service quality-outcome relationship”, The Journal of Services Marketing, 21, 2, pp. 137-148.

Sweeney, J.C., Webb, D.A. 2007, “How functional, psychological and social relationship benefits influence individual and firm commitment to the relationship”, The Journal of Business and Industrial Marketing, 22, 7, pp. 474-488.

Dagger, T., Sweeney, J.C. 2007, “Service quality attribute weights: How do novice and long-term customers construct service quality perceptions?”, Journal of Service Research, 10, 1, pp. 22-42.

Ouschan, R., Sweeney, J.C., Johnson, L.W. 2006, “Customer Empowerment and Relationship Outcomes in Healthcare Consultations”, European Journal of Marketing, 40, 9 / 10, pp. 1068-1086.

Dagger, T., Sweeney, J.C. 2006, “The Effect of Service Evaluations on Behavioural Intentions and Quality-of-Life”, Journal of Service Research, 9, 1, pp. 3-18.

Sweeney, J.C., Brandon, C. 2006, “Brand Personality: Exploring the Potential to Move from Factor Analytical to Circumplex Models”, Psychology & Marketing, 23, 8, pp. 639-663.

Sweeney, J.C., O'Donoghue, T., Whitehead, C. 2004, “Traditional face-to-face and web-based tutorials: a study of university students' perspectives on the roles of tutorial participants”, Teaching in Higher Education, 9, 3, pp. 311-323.

Sweeney, J.C., Lapp, W. 2004, “Critical service quality encounters on the Web: an exploratory study”, Journal of Services Marketing, 18, 4, pp. 276-289.

Full Refereed Conference Publications

Rosenbaum, Mark and Jillian C. Sweeney (2010) “The Restorative Qualities of an Activity-Based Third Place Café for Seniors: Restoration, Social Support and Place Attachment at Mather’s More Than a Café”. Presented at SERVSIG 2010, Oporto, Portugal, June 17-19.

McColl-Kennedy, Janet R., Jillian C. Sweeney and Tracey S. Dagger “Customer Co-creation Activities in Chronic Illness Contexts: Links to Quality of Life and other Customer Outcomes” Accepted for the Forum on Markets and Marketing: Extending Service-Dominant Logic, University of Cambridge, UK September 23-26.

Soutar, Geoffrey N. Jillian C. Sweeney and Janet R. McColl-Kennedy (2010) “The Agents’ Socially Desirable Responding (ASDR) Scale in an Australian Professional Service Setting”. Accepted for Australia and New Zealand Marketing Academy Conference, 28 November-1 December, Christchurch, New Zealand.

Sweeney, and Jillian C. and Mark Rosenbaum (2010) “The Role of Third Places in Reduction of Mental Fatigue” Accepted for Australia and New Zealand Marketing Academy Conference, 28 November-1 December, Christchurch, New Zealand.

Soetarto, Budi, Kenneth Yap and Jillian C. Sweeney (2009) “Electronic Word-of-Mouth: An Exploration into the Why, What, and How”. Presented at Australia and New Zealand Marketing Academy Conference, 30 November-2 December, Melbourne.

Soutar, Geoffrey N. Jillian C. Sweeney and Tim Mazzarol (2009) “Word-of-Mouth Senders: A Cluster Analysis”. Presented at Australia and New Zealand Marketing Academy Conference, 30 November-2 December, Melbourne.

McColl-Kennedy, Janet R., Jillian C. Sweeney and Tracey S. Dagger “Customer Co-creation Activities in Chronic Illness Contexts: Links to Quality of Life and other Customer Outcomes” Accepted for the Forum on Markets and Marketing: Extending Service-Dominant Logic, University of Cambridge, UK September 23-26.

Rosenbaum, Mark and Jillian C. Sweeney (2010) “The Restorative Qualities of an Activity-Based Third Place Café for Seniors: Restoration, Social Support and Place Attachment at Mather’s More Than a Café”. Accepted for SERVSIG 2010, Oporto, Portugal, June 17-19.

Soutar, G.N., Sweeney, J.C., Mazzarol, T.W. 2009, "Different Word-Of-Mouth Styles: A Cluster Analysis Of Positive Senders", Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-8.

Soetarto, B., Yap, K.B., Sweeney, J.C. 2009, 'Electronic Word-Of-Mouth: An Exploration Into The Why, What And How', Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-8.

Dagger, Tracey, Peter Danaher, Jillian C. Sweeney and Janet R. McColl-Kennedy (2009) “Selective Halo Effects: A Field Experiment” Frontiers in Service Conference, Hawaii USA October.

McColl-Kennedy, Janet R., Steven L. Vargo, Tracey S. Dagger and Jillian C. Sweeney (2009) “Customers as Resource Integrators: Styles of Customer Co-creation”. Presented at the Naples Forum on Services: Service-Dominant Logic, Service Science, And Network Theory, Capri, Italy,16-19 June 2009 (Best paper in Service-Dominant Logic track).

Sweeney, Jillian C., Geoffrey N. Soutar and Tim Mazzarol (2009). “Word of Mouth: Development of a Multiple Item scale”. American Marketing Association Conference (Winter AMA 2009) Proceedings, Tampa, Florida, 20-23 February 2009.

Hogan, S., McColl-Kennedy, J. R., Sweeney, J. C. and Soutar, G. N. 2008, “Beyond the Manufacturing Mindset: Development of the Professional Service Firm Innovation (PSFI) Scale”. Presented at Australia and New Zealand Marketing Academy Conference, 1-3 December, Sydney, Australia.

Sweeney, J. C., Soutar, G. N. and Mazzarol, T., 2008, “Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context”. Presented at Australia and New Zealand Marketing Academy Conference, 1-3 December, Sydney, Australia

Sweeney, J.C., Soutar, G.N., Mazzarol, T.W. 2007, “The psychological motivations of WOM delivery”, ANZMAC 2007 Conference, New Zealand, pp. 2923-2929.

Hogan, S., McColl-Kennedy, J., Sweeney, J.C., Soutar, G.N. 2007, “Innovation within professional service firms: An exploratory study”, ANZMAC 2007 Conference, New Zealand, pp. 895-903.

Soutar, G.N., Sweeney, J.C., Amonini, C., McColl-Kennedy, J. 2007, “Strategy choice's impact on the market orientation-performance relationship in professional service firms”, ANZMAC 2007 Conference, New Zealand, n/a, pp. 630-636.

Sweeney, J.C., Bao, J.E. 2006, “Comparing factor analytical and circumplex models of brand personality in brand positioning”, ANZMAC Conference 2006, Brisbane, Australia, n/a, pp. n/a.

Soutar, G.N., Sweeney, J.C., Mazzarol, T.W. 2006, “A Word-of-Mouth Scale in a Services Context”, Australian and New Zealand Marketing Academy Conference, Brisbane, Australia, n/a, pp. n/a.

Sweeney, J., Mazzarol, T.W., Soutar, G.N. 2005, “The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?”, ANZMAC 2005: Broadening the Boundaries , Perth, Australia, n/a, pp. CB 331-337.

Dagger, T., Sweeney, J.C. 2005, “Shifts in Service Quality Over the Customer-Provider Relationship”, ANZMAC 2005: Broadening the Boundaries, Perth, Western Australia, pp. 31-38.

Sweeney, J.C., Fernandez, E. 2004, “Benefits and Costs of Consumer Relationships: A Study of Professional Service Providers”, ANZMAC 2004, New Zealand, 2004, pp. N/A.

Dagger, T., Sweeney, J.C. 2004, “A New Perspective on Service Quality: A Multi-Dimensional, Hierarchical Scale “, ANZMAC 2004, New Zealand, 2004, pp. N/A.

Conference Full Written Non Refereed

Mazzarol, T.W., Sweeney, J.C., Soutar, G.N. 2006, “Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes”, 9th International Research Seminar in Service Management, La Londe, France, 1, pp. 826-841.

Extract of Conference Papers

Sweeney, J. C., Dagger, T. S. and McColl-Kennedy, J. R., 2008, “Customer Co-Creation of Value: An Exploratory Study in the Health Care Context”. Presented at SERVSIG (AMA’s Services Special Interest Group), 5-7 June, Liverpool, UK.

Sweeney, J.C., Soutar, G.N., Mazzarol, T.W. 2006, “What is Word-of-Mouth? Examining the Dimensionality of the Construct”, Frontiers in Service, Brisbane, Australia, n/a, pp. n/a.

Chua, C., Sweeney, J.C. 2004, “Measuring Customer Participation in Recreational Services: Effects on Customer Perceptions of Value”, 2004 AMA Winter Educators' Conference, USA, 15, pp. N/A.

Sweeney, J.C., Mukhopadhyay, T. 2004, “Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations”, 2004 AMA Winter Educators' Conference, USA, 15, pp. N/A.

Case Studies

Sweeney, Jillian C. and Susan Hunt (2007). “Integrating Conservation and Commercialism and The Importance Of Internal Marketing: Perth Zoo” In Lovelock C., Patterson P. and Walker R. Services Marketing: An Asia-Pacific Perspective, fourth edition.

Sweeney, Jillian C. (2003), “Value Measurement in Practice”. In Services Marketing: A Managerial Approach. Ed. Janet McColl-Kennedy. John Wiley & Sons Australia

Burtenshaw, Allen and Jillian C. Sweeney (2001, 2004), “Perth Zoo”. In Lovelock C., Patterson P. and Walker R. Services Marketing: An Asia-Pacific Perspective, second and third editions.

Robinson, Neil and Jillian C. Sweeney (1998), “Steve’s”. In Palmer A. Principles of Services Marketing (Australian edition).

Invited Presentations

“Customer Cocreation in Health Services” Presented at:

John and Doris Norton School, University of Arizona Tuscon, USA, 10 February 2010
W. P. Carey School of Business, Arizona State University, Phoenix, USA, 12 February, 2010
Guanghua School of Management, Peking University, China (April 2010)
Zhejiang University, School of Management, Hangzhou (27 April, 2010)
PSB Academy, Singapore (29 April 2010)

“Co-creation and its Outcomes: A Study in Health Services” presented at: Global Conference on Service Excellence. Institute of Service Excellence, Singapore Management University, 21-23 July, 2010.

ANZMAC Doctoral Colloquium “Publishing from your Thesis”, Monash University, November 29 2009.

ANZMAC Conference “Is Marketing Academia Losing its Way?” Panel Discussion. Monash University, November 30- December 2 2009.

University of Manchester Business School “Word of Mouth in Consumer Products:

Research Agenda and Research Directions” June 4, 2008.

UQ Business School “Developing a Word-of-Mouth scale” August 24, 2007.

UQ Business School Services Marketing Scholars Group “Word of Mouth – a Research Agenda” August 23, 2007

Journal of Marketing Science Conference, Fudan University, Shanghai, China “Word of Mouth in Consumer Products” October 20, 2007.

ANZMAC Doctoral Colloquium “Publishing from your PhD”, Otago University, Dunedin, New Zealand, December 2 2007.

The Differences between Positive and Negative Word-Of-Mouth –Emotion as a Differentiator? Presentation to the Australian Market and Social Research Society, March 30, 2006.

Word of Mouth a Research Discussion. Presentation to Aston Business School, Aston UK. May 10, 2006.

Managing and Innovating Customer Experience. Keynote Comment. Frontiers in Service Conference, UQ Business School, Robert H. Smith School of Business, University of Maryland and American Marketing Association. Brisbane, Australia. June 29-July 2, 2006.

Word of Mouth Research. Presentation to Griffith Business School, Brisbane, Australia. July 5 2006.

Customer Value: Issues for Research. Presented at Nanjing University of Finance and Economics, School of Marketing and Logistics 16th November, 2006.

Also presented at the Shanghai University of Finance and Economics, International Business School, 22 November 2006.

A Research Discussion on Word of Mouth. Presented at Nanjing University of Finance and Economics, School of Marketing and Logistics 17 November, 2006.

International Forum on Education and Research in an Emerging Market. Keynote address: An Australian Perspective on the International Market in Business Education. East China University of Science and Technology, Shanghai, China. 25 November, 2006.

ANZMAC Doctoral Colloquium “The supervisor student relationship”, Queensland University of Technology, Brisbane, Australia, 3 December, 2006.

Developing a Teaching Portfolio, 2005. Presented at the Postgraduate Student Association Careers Week. November 16, 2005.

Sweeney, Jillian C. and Tanya Mukhopadhyay (2004) “Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations”. Presented to the Marketing Department, Texas Christian University, 13 February.

Sweeney, Jillian C. and Dave Webb (2004) “The Effect of Relationship Benefits on Employee and Firm Level Commitment”. Cranfield Business School, March 2.

Best practice approaches to supervision.2004. Presented at the Organisational and Staff Development Services in Supervising Postgraduate Students Workshop. Sept 30 2004.

ANZMAC Doctoral Colloquium, 2004 Keynote address: “Setting up a PhD” Victoria University Wellington, New Zealand, 27 November 2004.

Recent Professional/ Research Panels

Special Session at ANZMAC “"Is Marketing Academia Losing its Way?" Panel with Professor, Monash University, Melbourne, Australia, November 2009.

Special session ANZMAC “Research in China”. Session Chair, hosting Chinese researchers from Peking University. Otago University, Dunedin, New Zealand, December 2007.

Special session ANZMAC. “Word of Mouth: All Talk?” Panel with Professor Robert East and Dr Nichola Robertson, Otago University, Dunedin, New Zealand, December 2007.

Professional Business Forum, Aston Business School, Aston UK. May 18, 2006.

Managing and Innovating Customer Experience. Keynote Comment. Frontiers in Service Conference, UQ Business School, Robert H. Smith School of Business, University of Maryland and American Marketing Association. Brisbane, Australia. June 29-July 2, 2006.

Special session of EMAC/ANZMAC "Service and Strategy: Empirical Evidence and the SD logic" ANZMAC conference, Queensland University of Technology, Brisbane, Australia, December 6 2006.

Roles, responsibilities and expertise

Qualifications:
1970-1973University of Bristol, England, B Sc Honours Degree in Mathematics (Upper second)

1973-1974University of Cambridge
Diploma in Mathematical Statistics

1988-1990Curtin University of TechnologyMaster of Business (Marketing) (Distinction)

1992-1994Curtin University of Technology,PH. D. in Marketing. Thesis title: An Investigation of a Theoretical Model of Consumer Perceptions of Value

Future research

The role of Third Places in reducing mental fatigue. I am working on this project with Dr Mark Rosenbaum, Northern Illinois, and Wade Halvorson from the UWA Business School. This study is in its early stages. We plan to assess the role of Third Places in both the real world and Second Life.

Funding received

Professor J. McColl-Kennedy, Dr Tracey Dagger, Professor Jillian Sweeney 2006, “Customer Co Production in Ongoing Health Service Delivery - A Longitudinal Study”, University of Queensland Ex ARC, Funds Approved: $46,394.00. RFCD:

Professor Jillian Sweeney, Professor Geoffrey Soutar, Professor Janet McColl-Kennedy 2003, “DP0450736 - The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context.”, ARC Discovery Projects, Funds Approved: $210,000.00. RFCD:

Professor Timothy Mazzarol, Professor Jillian Sweeney, Professor Geoffrey Soutar 2003, “LP0455705 - An Exploration of the Development and Effectiveness of Word-of-Mouth Communication in Financial Services Markets.”, ARC Linkage Projects, Funds Approved: $80,351.00. RFCD:

Professor Jillian Sweeney 1996, “Understanding cognitive dissonance: validation and empirical examination”, ARC Small Grants, Funds Approved: $6,120.00. RFCD:

Memberships

Australian Market and Social Research Society (WA Chair) 2002-2004
Australia and New Zealand Marketing Academy (Executive Committee)2001-2007
American Marketing Association
Academy of Marketing Science

Honours and awards

Excellence in Teaching (Postgraduate Supervision) 2003
ANZMAC Best paper 2003
E. Yetton Award for best paper in the Australian Journal of Management 2003
Second Australasian Non-Profit and Social Marketing Conference 2005 (Winner of Best paper in Social Marketing section)
Emerald Literati Network, Outstanding paper in Journal of Business Research, 2007
Excellence in Teaching Award 2007 (Postgraduate coursework)
Emerald Literati Network, Highly Commended paper in European Journal of Marketing, 2008
Fellowship of the Australia and New Zealand Marketing Academy (ANZMAC) 2008
Runner up to best paper at ANZMAC 1996 (publication J5)
Runner up to best paper at ANZMAC 2001 (publications C22)
Best paper ANZMAC 2003 (publication C34)
Best paper in Social Marketing stream - Australasian Non-Profit and Social Marketing Conference 2005 (Publication C40).
E. Yetton Award for Best paper in Australian Journal of Management, 2003.
Emerald LiteratiNetwork 2008 Outstanding Paper Award, Journal of Business and Industrial Marketing.
Emerald LiteratiNetwork 2009 Highly Commended Paper Award, European Journal of Marketing.

Previous positions

2001-2007, Associate Professor, UWA Business School
1995-2000, Senior Lecturer (1998-2000), Lecturer (1995-1998), Department of Information Management and Marketing, UWA
1991,Senior Tutor, Commerce Programme, Murdoch University
1990-1991, Research Officer, Institute for Social Programme Evaluation, Murdoch University
1988-1990, Consultant, Reark Research, Perth
1985-1988, Research consultant and tutoring, Freelance work./Research Officer, Institute for Social Programme Evaluation, Murdoch University
1981-1982, Market Research Manager, Metropolitan Transport Trust (now Transperth)
1978-1981, General Manager (1980-81), Senior Research Executive (1978-80), Market Feedback Analytics Pty Ltd/Marketing, Centre Research Pty Ltd, Perth
1977-1978, Research Executive/ Analysis Office, Consensus Research Pty Ltd, Sydney
1974-1976, Research Executive, British Market Research Bureau, London

Teaching

Marketing Research
Advanced Marketing Research
Advanced Marketing Services
Research Methodology
Research Planning and Development

Current external positions

Editorial Boards– Australian Journal of Market Research, Journal of Service Management, Journal of Service Research, Journal of Retailing
Consultant to government and private industry – including Office of the Auditor General, Donovan Research and Freehills solicitors

Ad-hoc reviewers for:

Journal of Retailing and Consumer Services, European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Consumer Behaviour, Journal of Business Research, Australian Journal of Management, Journal of the Academy of Marketing Science

Useful links

http://scholar.google.com/scholar?q=Jillian+sweeney&hl=en&lr=

New and noteworthy

Sweeney and Soutar's (2001) paper measuring perceived value in a retail setting has been referenced by 584. See: http://scholar.google.com/scholar?q=Jillian+sweeney&hl=en&lr=

Current projects

Industrial Relevance
Assessment of factors leading to quality of life in healthcare
Involving the consumer in producing the service or experience
Understanding consumer decision processes such as cognitive dissonance and brand perception

Links with Industry
Forethought Research, Melbourne;
Australian Market and Social Research Society

Collaborations with Other Institutions
Investigation of perceptions of airline failures, with Professor Joffre Swait, School of Business, University of Alberta, Canada.
“Customer Co Production in Ongoing Health Service Delivery - A Longitudinal Study” with Professor Janet McColl-Kennedy and Dr Tracey Dagger, University of Queensland Business School.

Research profile

Research profile and publications