The University of Western Australia

Asst/Prof Kenneth Yap

Assistant Professor
Marketing

Contact details

Address

Marketing
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia

Phone

6488 5876

Fax

6488 1004

Email

kenneth.yap@uwa.edu.au

Biography

B.Com (Hon.) PGDip W.Aust

Kenneth is a devoted student, researcher, teacher and practitioner of marketing. His industry experience in high-profile marketing projects in New York enables him to teach marketing effectively to a varied audience. He continues to learn how established (and some long-forgotten) marketing concepts can be better applied to contemporary problems. This approach aids him in raising the quality of his teaching and research. As an Early Career researcher, he has researched and published in a variety of marketing areas and firmly believes that marketing scholarship can be more widely applied to improve the welfare of individuals and society.

Key research

Macromarketing

Economic Development

Openness

Financial Services Marketing

Publications

Career 10 best

Yap, K (2010), “The impact of host country policies on the overseas Chinese family in Singapore,” Journal of Macromarketing, in press.

Yap, K., D. Wong, C. Loh, and R. Bak (2010), "Offline and online banking - where to draw the line when building trust in e-banking," International Journal of Bank Marketing, 28(1), p.27-46.

Wong, D., C. Loh, K. Yap, and R. Bak (2009), "The moderating role of perceived risk on trust in e-banking," Journal of Internet Business, 6 (1), available online at http://jib.debii.curtin.edu.au/iss06_wong.pdf.

Yap, K. and J. Sweeney (2007), "Zone-of-tolerance moderates the service quality-outcomes relationship," Journal of Services Marketing, 21(2), p.137-48.


Recent Publications

Journal Articles (Schol Refereed Journals)

Yap, K (2010), “The impact of host country policies on the overseas Chinese family in Singapore,” Journal of Macromarketing, in press.

Yap, K., D. Wong, C. Loh, and R. Bak (2010), "Offline and online banking - where to draw the line when building trust in e-banking," International Journal of Bank Marketing, 28(1), p.27-46.

Wong, D.H., Loh, C., Yap, K.B., Bak, R. 2009, "To Trust Or Not To Trust: The Consumer's Dilemma With E-Banking", Journal Of Internet Business, N/A, 6, Pp. 1-27.

Wong, D., C. Loh, K. Yap, and R. Bak (2009), "The moderating role of perceived risk on trust in e-banking," Journal of Internet Business, 6 (1), available online at http://jib.debii.curtin.edu.au/iss06_wong.pdf.

Yap, K. and J. Sweeney (2007), "Zone-of-tolerance moderates the service quality-outcomes relationship," Journal of Services Marketing, 21(2), p.137-48.

Full Refereed Conference Publications

Yap, K. and A. Pecotich (2009), "Toward the Measurement of Openness: A Critical Variable in Macromarketing," Proceedings of the 34th Annual Macromarketing Seminar, June 4-7, Kristiansand, Norway, p.12-26 (ISBN 0-9795440-9-2).

Wong, D., K. Yap, and C. Loh (2009), "A Framework for the Development of Mode of Delivery and Course Content in Course Design," Teaching and Learning Open Forum 2009, July 17-18, Miri, Malaysia. (ISBN 978-983-44482-1-9).

Yap, K., D. Wong, C. Loh, and R. Bak (2009), “Building Trust in e-banking: Where is the Line between Online and Offline Banking?” Australian & New Zealand Marketing Academy Conference, 30 Novemeber-2 December, Melbourne (ISBN 1-86308-160-7).

Soetarto, B., K. Yap, and J. Sweeney (2009), “Electronic Word-of-Mouth: An Exploration into the Why, What, and How?” Australian & New Zealand Marketing Academy Conference, 30 Novemeber-2 December, Melbourne (ISBN 1-86308-160-7).

Loh, C., D. Wong, K. Yap, and R. Bak (2009), “Risky Business: Perceived Risk, Trust and the Use of e-banking” Australian & New Zealand Marketing Academy Conference, 30 Novemeber-2 December, Melbourne (ISBN 1-86308-160-7).

Pecotich, A., B. Turner, and K. Yap (2007), "National Identity as an Antecedent of National Memorabilia Purchase Intent," Proceedings of the 32nd Annual Macromarketing Seminar, June 2-5, Washington DC, p.517-524 ISBN 0-9795440-0-9.

Yap, K. and A. Pecotich (2006), "Islamic Banking, its Nature and Role in Economic Development," Proceedings of the 31st Annual Macromarketing Seminar, June 6-8, Queenstown, New Zealand, p.695-714 (ISBN 1-877165-05-0).

Pecotich, A. and K. Yap (2005), "Macromarketing and the Concept of Openness: Toward A Research Agenda," Proceedings of the 30th Annual Macromarketing Seminar, May 28-31, St Petersburg, FL., p.337-48.

Pecotich, A. and K. Yap (2004), "Privatization and Transition: A Preliminary Evaluation," Proceedings of the 29th Annual Macromarketing Seminar, May 29-June 1, Vancouver, B.C., p.158-68.

Other

Working papers

Wong, D., C. Loh, K. Yap, and R. Bak (2009), "The moderating role Of perceived risk on trust in e-banking," Marketing Insights: Working Paper Series No. 2009001, School of Marketing, Curtin University of Technology (ISSN 1448-9716).

Wong, D., C. Loh, K. Yap, and R. Bak (2009), "The influence of traditional service quality and bank size on trust in e-banking," Marketing Insights: Working Paper Series No. 2009002, School of Marketing, Curtin University of Technology (ISSN 1448-9716).

Soetarto, B., K. Yap, and J. Sweeney (2009), “Electronic word-of-mouth: an exploration into the why, what, and how?” Marketing Insights: Working Paper Series No. 2009003, School of Marketing, Curtin University of Technology (ISSN 1448-9716).

Teaching material

Kotabe et al. (forthcoming) International Marketing: Asia-Pacific Edition, 3rd ed, John Wiley & Sons Australia: Milton – Chapter contribution

Cateora, P., G. Sullivan Mort, C. D’Souza, M. Taghian, J. Weerawardena, and J. Graham (2010) International Marketing, McGraw-Hill: North Ryde – Chapter reviews

Zikmund, W., S. Ward, B. Lowe, and H. Winzar (2007) Marketing Research: Asia Pacific

Edition, 1st ed, Thomson Learning: Melbourne – Lecture Slides ISBN 139780170135610

Blackwell, R., C. D’Souza, M. Taghian, P. Miniard, and J. Engel (2006) Consumer Behaviour: An Asia Pacific Approach, 1st ed, Thomson Learning: Melbourne – Instructors Manual ISBN 139780170131711

Industrial relevance

Pro bono consulting for the WA Deaf Society

Memberships

Member of the Macromarketing Society
Associate Member of the Australian Marketing Institute

Honours and awards

George Fisk Award for Best Paper at the 2009 Macromarketing Conference
Competitive travel award for doctoral students to ANZMAC 2009, Melbourne
UWA Business School Excellence in Teaching Award 2008 for Early Career Teacher
Travel award from the United States Studies Centre to attend USSC National Summit: 2007
University Postgraduate Award PhD Scholarship

Previous positions

Marketing Executive, Arab-Malaysian Finance, Kuala Lumpu: Planning and coordinating sales and trade marketing activities in retail financial products

Associate, Bright Sun Consulting, New York: Consultant in multi-year branding campaign for LG Electronics in the United States

Senior Project Director, Sterling Group, New York:Lead consultant in two major new product development projects with Pepsi culminating in the launch of two new products

Sessional Lecturer, University of Western Australia, Perth: Unit coordinator in Marketing Research and Consumer Behaviour

Teaching

Marketing Management MKTG2203
Consumer Behaviour MKTG2204
Marketing Research MKTG3305
International Marketing MKTG3310
Strategic Marketing MKTG3306
Data Analysis and Decision Making MGMT8504

Research profile

Research profile and publications