Marketing officers promote a company's or client's products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.
Roles and responsibilities
What does a Marketing Officer do?
Marketing officers may perform the following tasks:
- identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment
- set goals for market share and growth
- develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
- make decisions regarding products, such as choosing labels or packaging
- work on developing new products
- determine an approach to pricing and set prices for products and services
- manage distribution channels such as shops and wholesalers
- make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
- develop plans for advertising, sales promotion, public relations, personal selling and sales management
- undertake marketing audits to monitor sales performance.
What personal requirements will you need?
- able to analyse and interpret information
- very good communication skills
- good organisational skills
- able to work independently or as part of a team.
The University of Western Australia