Roles and responsibilities
As a Copywriter, you could be employed by advertising agencies, radio and television stations, advertising departments of retail, wholesale and manufacturing firms, and some government departments. You may also choose to be self-employed as a freelance copywriter. Competition for entry positions is often strong.
- study products or services to decide the main selling features
- assist art directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material
- plan and write promotional material in such a way as to appeal to the people most likely to buy the product, and submit copy for approval
- write advertisements for newspapers, magazines, radio, television, cinema screens, billboards, catalogues and displays in shops
- write brochures, annual reports, documents, speeches and other sales and promotional material
- discuss theme, style and length of copy with advertisers or management, to determine the most suitable approach.
Coursework courses to pursue this careerPostgraduate study is not necessarily required for this occupation, but may be helpful for career advancement.
Relevant postgraduate courses include: