Copywriter
Your analytical skills will enable you to interpret potential market reactions to write advertising materials with impact.
Copywriter
Copywriter
Roles and responsibilities
As a Copywriter, you could be employed by advertising agencies, radio and television stations, advertising departments of retail, wholesale and manufacturing firms, and some government departments. You may also choose to be self-employed as a freelance copywriter. Competition for entry positions is often strong.
Copywriters:
- study products or services to decide the main selling features
- assist art directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material
- plan and write promotional material in such a way as to appeal to the people most likely to buy the product, and submit copy for approval
- write advertisements for newspapers, magazines, radio, television, cinema screens, billboards, catalogues and displays in shops
- write brochures, annual reports, documents, speeches and other sales and promotional material
- discuss theme, style and length of copy with advertisers or management, to determine the most suitable approach.
Source: myFuture
Undergraduate Courses To Become
Copywriter
Recommended major/s to pursue this career
Relevant majors include:
Postgraduate Courses To Become
Relevant postgraduate courses include:
Copywriter
Coursework courses to pursue this career
Postgraduate study is not necessarily required for this occupation, but may be helpful for career advancement.Relevant postgraduate courses include:
The University of Western Australia