Dr Paul Harrigan

Started at UWA: 2012

Distinguished professor and international social media marketing consultant

I love that what I research and what I teach matters to organisations and marketers out there. My research helps me help them, and my teaching helps my students help them.Dr Paul Harrigan

Dr Paul Harrigan is an associate professor at the UWA Business School, teaching more than 1700 students per semester, both on campus and via live video stream on Facebook in the growing importance of digital marketing.

Originally from Ireland, Dr Harrigan’s research has extended to a range of issues in social media marketing, including customer engagement, customer relationship management, customer privacy issues, and corporate social responsibility. He is widely published in more than 30 journals around the world and provides expert opinions for major media outlets such as ABC News, The Weekend West, The Australian and The Business Spectator.

Dr Harrigan is an active consultant to several organisations, advising how to build and implement a social media marketing strategy. He uses his experience with these organisations to teach students using real-life, real-time examples. Dr Harrigan regularly invites motivating guest speakers to give his students as much of an insight as possible into the industry. By sharing his knowledge from consulting, students grow more and more curious about marketing, and leave UWA with theoretical and practical knowledge and experience.


BSc, MSc, PhD Ulster University (UK)

quality Created with Sketch.

BHP Billiton Distinguished Research Award, 2015 

leadership Created with Sketch.

BHP Billiton Research Award, 2018 

Published in 30+ journals



In what is described as an ‘infectious research culture’, Dr Harrigan drives projects exploring multiple areas and viewpoints of digital marketing, including how organisations use social media to engage with customers, to communicate corporate social responsibility and for data mining and loyalty or reward schemes.

Dr Harrigan has also developed research in areas surrounding social media in politics, higher education and how social channels are used for animal trafficking. He counts his greatest achievements as being funded to carry out social media marketing research, leading this research team, publishing and presenting social media marketing research internationally.

magnifying glass icon


Supervisor opportunities

Dr Harrigan has been a research supervisor since 2014, supporting topics such as social media in political marketing, health and sport sponsorship and online brand advocacy. He welcomes prospective researchers with a variety of interests in the social media field to consider undertaking a PhD, master’s degree or honours under his supervision.

For more information, contact Dr Harrigan using the details below.

open book with search icon

Contact Dr Paul Harrigan

Group 4 Created with Sketch.

Research Repository

Read more about Dr Harrigan

Read more