Dr Paul Harrigan
Started at UWA: 2012
I love that what I research and what I teach matters to organisations and marketers out there. My research helps me help them, and my teaching helps my students help them.Dr Paul Harrigan
Dr Paul Harrigan is a senior lecturer at the UWA Business School, teaching more than 1700 students per semester, both on campus and via live video stream on Facebook in the growing importance of digital marketing.
Originally from the UK, Dr Harrigan’s research has extended to a range of issues in social media marketing, including customer engagement, customer relationship management, customer privacy issues, and corporate social responsibility. He is widely published in more than 30 journals around the world and provides expert opinions for major media outlets such as ABC News, The Weekend West, The Australian and The Business Spectator.
Dr Harrigan is an active consultant to several organisations, advising how to build and implement a social media marketing strategy. He uses his experience with these organisations to teach students using real-life, real-time examples. Dr Harrigan regularly invites motivating guest speakers to give his students as much of an insight as possible into the industry. By sharing his knowledge from consulting, students grow more and more curious about marketing, and leave UWA with theoretical and practical knowledge and experience.
BSc, MSc, PhD Ulster University (UK)
BHP Billiton Distinguished Research Award, 2015
BHP Billiton Distinguished Research Award, 2014
Published in 30+ journals
Political campaign increases voter apathy
The traditional campaign launches put on by the WA Liberal and Labor parties on the weekend are a waste of money and are increasing voter apathy, according to marketing experts.Read more
In what is described as an ‘infectious research culture’, Dr Harrigan drives projects exploring multiple areas and viewpoints of digital marketing, including how organisations use social media to engage with customers, to communicate corporate social responsibility and for data mining and loyalty or reward schemes.
Dr Harrigan has also developed research in areas surrounding social media in politics, higher education and how social channels are used for animal trafficking. He counts his greatest achievements as being funded to carry out social media marketing research, leading this research team, publishing and presenting social media marketing research internationally.
Privacy personalization paradox
On the internet, we want both privacy and personalisation. However, we must compromise, as personalisation is only possible by giving up some privacy.Read more
Dr Harrigan has been a research supervisor since 2014, supporting topics such as social media in political marketing, health and sport sponsorship and online brand advocacy. He welcomes prospective researchers with a variety of interests in the social media field to consider undertaking a PhD, master’s degree or honours under his supervision.
For more information, contact Dr Harrigan using the details below.
Bachelor of Commerce
Make a positive difference in the world. UWA Commerce graduates bring together people and organisations across the public, private and not-for-profit sectors.
Master of Commerce
Whether you're a recent graduate or qualified professional, expand your skill set and gain specialised business knowledge in an area of your choosing.
Master of Marketing
Completing postgraduate studies in marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.
Discover the real world of marketing that lies behind advertising jingles – product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices, and all the latest innovations in the field.