Dr Liudmila Tarabashkina

Started at UWA: 2017

Marketing research specialist, lecturer and industry consultant mentoring a new generation of marketers 

Sustainable consumption represents one of the biggest challenges we face today – in my research, I examine how we can ensure behavioural adoption faster and more efficiently.Dr Liudmila Tarabashkina

Dr Liudmila (Mila) Tarabashkina is a lecturer in Marketing at the UWA Business School, specialising in marketing research, quantitative analytics, data-driven decision making and new product development. She teaches at the postgraduate and undergraduate levels using face-to-face, blended and problem-based teaching methods.

Born in Asia, Dr Tarabashkina lived in Germany before coming to Australia to pursue her doctoral studies, being inspired by her entrepreneurial family business background. Her passions include persuasion, visual/linguistic manipulation, social (group) influences, corporate social responsibility and branding. She has published her research in international and Australian journals and provides market research consultancy services to start-up, commercial and non-for-profit sectors on data analytics, new product concept testing, consumer journey research and pricing strategies.


Dr Tarabashkina uses her practical industry experience in her teaching to translate marketing theory into practice, and is passionate about helping students translate data into practical business solutions and to understand the value of data analytics.

BA (Hons) Law – American University of Central Asia 
MA (Sociology) – Jacobs University 
PhD (Marketing) – University of Adelaide

External positions:
Member of the Editorial Advisory Board
Young Consumers
Member of the Australian Market and Social Research Society

Highly Commended Emerald Literati Research Paper Award, 2019

Emerald Literati Reward - Best Reviewer, Young Consumers Journal, 2017

quality Created with Sketch.

Outstanding Reviewer ANZMAC Award, 2017


Supervisor opportunities

Dr Tarabashkina has been supervising PhD, honours and Master by Research students since 2017, focusing on social marketing, labelling and consumer psychology.

The projects she has previously supervised/currently supervising relate to labelling and communication strategies for food products, information complexity and sustainable consumption, motivational regulation, social comparison, consumer self-identity and behavioral change.

She welcomes prospective research students with interests in CSR, creativity, sustainability and branding research.

For more information on her current projects please contact her directly via the contact details below.

open book with search icon

Contact Dr Liudmila Tarabashkina

Group 4 Created with Sketch.

Research Repository

Read more about Dr Liudmila Tarabashkina

Read more