Dr Liudmila Tarabashkina
Started at UWA: 2017
Highly Commended Emerald Literati Research Paper Award, 2019
Emerald Literati Reward - Best Reviewer, Young Consumers Journal, 2017
Outstanding Reviewer ANZMAC Award, 2017
Nudging consumers towards sustainable consumption
This UWA research project builds on recent insights from cognitive and social psychology to identify the most effective ways to stimulate behavioral change in different consumer segments.
Negative consumer outcomes from social media use
Information overload, incorrect information, peer pressure – how does social media negatively impact consumers?
Dr Tarabashkina has been supervising PhD, honours and Master by Research students since 2017, focusing on social marketing, labelling and consumer psychology.
The projects she has previously supervised/currently supervising relate to labelling and communication strategies for food products, information complexity and sustainable consumption, motivational regulation, social comparison, consumer self-identity and behavioral change.
She welcomes prospective research students with interests in CSR, creativity, sustainability and branding research.
For more information on her current projects please contact her directly via the contact details below.
UWA's Business School offers a range of undergraduate and postgraduate courses aimed at inspiring students to become the innovative world leaders of tomorrow.
The Marketing Department at UWA provides students with a strong understanding of marketing principles, fostering innovation in customer communication.
Master of Marketing
Completing postgraduate studies in marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.
Psychology in Society
Psychology in Society is a fascinating and diverse area of study that touches upon many aspects of daily life.