Creating the future innovators in customer communication
The Marketing department at the world-renowned and internationally accredited UWA Business School provides students with a strong understanding of fundamental marketing principles, as well as the ability to think analytically and creatively.
Our highly awarded teachers and researchers are at the forefront of industry development, keeping abreast of key trends and changes in the sector. Marketing courses are highly influenced by the department’s connections with industry leaders, ensuring our graduates are well equipped to define their career in multiple areas of marketing.
Our marketing graduates are employed within private and public sector organisations, and work in roles including marketing management, advertising, market research and consulting in a range of industries from engineering to the arts.
The Marketing department’s innovative teaching practices are always evolving with the industry, incorporating the latest technology and developments in the field including, state-of-the-art facilities.
UWA’s Marketing Department focuses strongly on research. Our award-winning staff explore the challenges of marketing, including brands and branding, advertising, consumer behaviour, customer focus, product strategy, and marketing research.
Social Media for CSR in the Resources Sector
Resources sector companies are heavily invested in being socially responsible. We look at how they use social media to communicate this value.Read more
Privacy personalization paradox
On the internet, we want both privacy and personalisation. However, we must compromise, as personalisation is only possible by giving up some privacy.Read more
The role of innovation hub networks in startup internationalisation
This project explores how to leverage partnerships between innovation hubs around the world to help startups overcome challenges of conducting business overseas.Read more
Researchers and teachers
Researchers and teachers within the Marketing department are leaders in their field, both locally and internationally, and provide leading marketing education through UWA Business School undergraduate and postgraduate courses.
Dr Paul Harrigan
Dr Paul Harrigan is a senior lecturer, published researcher and international consultant at the UWA Business School, specialising in digital and social media marketing.Read more
UWA's Business School offers a range of undergraduate and postgraduate courses aimed at inspiring students to become the innovative world leaders of tomorrow.
Accounting and Finance
The Accounting and Finance school focuses on business recording and reporting combined with the identification of profitable projects.
The School of Economics looks at understanding the fundamental workings of the economy and global markets.
Management and Organisations
The Management and Organisations Department at the UWA Business School focuses on key research and teachings in all employment relations.