Creating the future innovators in customer communication
The Marketing department at the world-renowned and internationally accredited UWA Business School provides students with a strong understanding of fundamental marketing principles, as well as the ability to think analytically and creatively.
Our highly awarded teachers and researchers are at the forefront of industry development, keeping abreast of key trends and changes in the sector. Marketing courses are highly influenced by the department’s connections with industry leaders, ensuring our graduates are well equipped to define their career in multiple areas of marketing.
Our marketing graduates are employed within private and public sector organisations, and work in roles including marketing management, advertising, market research and consulting in a range of industries from engineering to the arts.
The Marketing department’s innovative teaching practices are always evolving with the industry, incorporating the latest technology and developments in the field including, state-of-the-art facilities.
UWA’s Marketing Department focuses strongly on research. Our award-winning staff explore the challenges of marketing, including brands and branding, advertising, consumer behaviour, customer focus, product strategy, and marketing research.
Researchers and teachers
Researchers and teachers within the Marketing department are leaders in their field, both locally and internationally, and provide leading marketing education through UWA Business School undergraduate and postgraduate courses.