Sanjit Kumar Roy
Started at UWA: 2014
Investigating changing consumer behaviour
I enjoy the opportunity to learn from my students and tailor my teaching according to their learning style as well as encouraging critical thinking. Dr Sanjit Kumar Roy
Dr Sanjit Kumar Roy is an Associate Professor of marketing at the UWA Business School. His research examines how the current dynamic market space and new technology (i.e. Artificial Intelligence and Robots) are transforming the roles of customers and employees. He is a Fellow at the UWA Business School's Centre for Business Data Analytics.
In addition to his ongoing research, Dr Roy is a certified LEGO® Serious Play® facilitator which he brings to the classroom by getting students to think more creatively, communicate more effectively and deliver more innovative results.
Dr Roy completed his PhD in marketing at Icfai University in India and taught the subject as a senior lecturer at Coventry University in the United Kingdom.
He was a Visiting Research Scholar at Bentley University in the United States and was awarded the UWA Vice Chancellor’s Early Career Investigators Award in 2015 and selected by UWA in the Emerging Research Leader program in 2018.
Dr Roy’s current research interests are rooted in marketing services, focusing on consumer behaviour and decision making in the services sector (e.g. retailing and financial services) and transformative service research (TSR) with a focus on consumer and employee well-being as well as the impact of new technology on service encounters.
Dr Roy is a thought leader in his field and regularly contributes and comments on media stories, including a recent appearance on 7News.
- Associate Editor, European Journal of Marketing
UWA Vice-Chancellor’s Early Career Investigators Award, 2015
Best Paper Award in Journal of Marketing Management, 2017
BHP Billiton Distinguished Research Award, 2015
Learning to read research papers is the key to research
Dr Sanjit Kumar Roy from the the UWA Business School provides an interview for Inkpothub around his research journey and techniques for successful research.Read more
Fidget Spinners – Why Are They so Popular
Just like the Yo-Yo and Tamagotchi before it, Fidget Spinners are the latest craze to cure boredom.Read more
UWA Business School
Exploring In-Store Retail Technology: When Do Consumers Get More Than They Can Handle?
Gruner, R., and Roy, S. K.
UWA Future Funds
Friends with ‘real’ benefits? Investigating the impact of frontline employees’ ASP co-creation orientation on frontline employee and customer level outcomes
Roy, S. K., Laud, G., Ranaweera, C., Sima, S., and Leo, C. Value
Jindal Global University (India)
Employee Mental Health and Justice Climate
Roy, S. K. and Singh, G.
BHP Billiton Distinguished Research Award (2015)
The Role of Customer Dignity in Service Provision
Roy, S. K., Balaji, M. S. and Soutar, G.