The University of Western Australia

W/Prof Geoff Soutar

Head of Discipline/Winthrop Professor
Marketing

Contact details

Address

Marketing
The University of Western Australia (M263)
35 Stirling Highway
CRAWLEY WA 6009
Australia

Phone

6488 7885

Fax

6488 1072

Email

geoff.soutar@uwa.edu.au

Qualifications

BEc W.Aust., MA PhD C'nell, FAIM, FAMI, FMIS, FANZAM

Biography

Winthrop Professor Geoffrey Soutar graduated in economics from the University of Western Australia (UWA) and undertook doctoral training at Cornell University before returning to teach at the UWA, from 1973 to 1986. He was Foundation Professor of Management at Curtin University of Technology from 1986 to 1994 and Executive Dean of the Faculty of Business and Public Management at Edith Cowan University from 1994 until 1999. He was also Director of the Graduate School of Management at UWA from 2000 until 2007.

W/Prof. Soutar has been a consultant to a large number of private and public sector organisations in Australia and internationally and has been active in research across a wide area, publishing more than 150 research papers in journals and in book chapters, as well as a number of research monographs, across a wide range of management and marketing areas and presenting more than 300 papers at seminars and conferences. His present research interests include cross-cultural decision-making, new product and service development and the marketing of services, especially educational and tourism services. He has a particular interest in service quality and its impact on organisational success, from which evolved a long-term study of consumption value and its impact on people's willingness to buy and their subsequent satisfaction or dissatisfaction.

Key research

Consumer behaviour, cross-cultural consumer decision making, consumption value, tourism marketing, the marketing and management of international education

Publications

Career 10 best

Clarke, Y.M. & Soutar G.N. (1982). Consumer acquisition patterns for durable goods: Australian evidence. Journal of Consumer Research, 8(4), 456-460.

Soutar, G.N., McNeil, M. & Molster, C. (1994). The impact of the work environment on ethical decision-making: Some Australian evidence. Journal of Business Ethics, 13(2), 327-339.

Soutar, G.N., Grainger, R. & Hedges, P. (1999). Australian and Japanese value stereotypes: A two-country study. Journal of International Business Studies, 30(1), 203-216.

Sweeney, J.C., Soutar, G.N. & Johnson, L.W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105.

Sweeney, J.C. & Soutar, G.N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77(2), 203-220.

Mazzarol, T. & Soutar, G.N. (2001). The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium. London: Elgar

Soutar G. N. & Sweeney, J. C. (2003). Are there cognitive dissonance segments? Australian Journal of Management, 28(3), 227-249.

Cooksey, R. W. & Soutar, G. N. (2006). Coefficient beta and hierarchical item clustering: An analytical procedure for establishing and displaying the dimensionality and homogeneity of summated scales. Organizational Research Methods, 9(1), 78-98.

Mazzarol, T. W., Soutar, G. N. & Sweeney, J. C. (2007). Conceptualizing word-of-mouth activity, triggers and conditions: An exploratory study. European Journal of Marketing 41(11/12), 1475 - 1494.

Lee, J A., Soutar, G N. & Louviere, J. (2008) “An alternative approach to measuring Schwartz's values: The best-worst scaling approach,” Journal of Personality Assessment 90(4), 335-347.

Recent Publications

Journal Article (Schol Refereed Journals)

Silcox, S., Soutar, G.N. 2009, "Patrons' Intentions To Continue Using A Recreation Centre: A Suggested Model", Managing Leisure, 14, 3, Pp. 177-194.

Mazzarol, T.W., Reboud, S., Soutar, G.N. 2009, "Strategic Planning In Growth Oriented Small Firms", International Journal Of Entrepreneurial Behaviour & Research, 15, 4, Pp. 320-345.

Bardi, A., Lee, J.A., Hofmann-Towfigh, N., Soutar, G.N. 2009, "The Structure Of Intraindividual Value Change", Journal Of Personality And Social Psychology, 97, 5, Pp. 913-929.

Ng, S.I., Lee, J.A., Soutar, G.N. 2009, "The Influence Of Cultural Similarity And Individual Factors On Visitation", Team Journal Of Hospitality & Tourism, 6, 1, Pp. 68-80.

Soutar, G.N., Murphy, J. 2009, "Journal Quality: A Google Scholar Analysis", Australasian Marketing Journal, 17, 3, Pp. 150-153.

Sneddon, J.N., Soutar, G.N., Mazzarol, T.W. 2009, "On-Farm Innovation In The Australian Wool Industry: A Sensemaking Perspective", Experimental Agriculture, 45, 3, Pp. 295-312.

Gan, C.G., Lee, J.A., Soutar, G.N. 2009, "Preferences For Training Options: A Conjoint Analysis", Human Resource Development Quarterly, 20, 3, Pp. 307-330.

Pattni, I.A., Soutar, G.N. 2009, "The Effectiveness Of Self-Management Training In Organisations From Two Culturally Different Countries", Journal Of Management Development, 28, 7, Pp. 633-646.

Sneddon, J.N., Soutar, G.N., Mazzarol, T.W. 2009, "A Socio-Cognitive Perspective Of Industry Innovation Initiatives", Prometheus, 27, 3, Pp. 251-265.

Williams, A.P. & Soutar, G. N. 2009, “Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context”. Annals of Tourism Research, 36, 3, pp. 413-438.

Amonini, Claudia, Janet R. McColl-Kennedy and Geoffrey N. Soutar and Jillian C. Sweeney 2009, “How Professional Service Firms Compete in the Market: An Exploratory Study”. Journal of Marketing Management, in press.

Chiam, M., Soutar, G. N., & Yeo, A. 2009, Online and Offline Travel Package Preferences: A Conjoint Analysis. International Journal of Tourism Research, 11, 1, pp. 31-40.

Clark-Murphy M. & Soutar, G. N. 2009, Do Retail Stockbrokers Understand Clients’ Investment Preferences? Journal of Financial Services Marketing, in press.

Lee, J A., Soutar, G N. & Louviere, J. 2008, “An Alternative Approach to Measuring Schwartz's Values: The Best-Worst Scaling Approach,” Journal of Personality Assessment, 90, 4, 335-347.

Mazzarol, T.W. & Soutar, G.N. 2008 “Australian Educational Institution’s International Markets: A Correspondence Analysis”, International Journal of Educational Management, 22, 3, 229-238.

McColl-Kennedy, J., Sweeney, J.C., Soutar G.N. & Claudia Amonini. C. 2008, “Professional Service Firms are Relationship Marketers: But Does Size Matter”. Australasian Marketing Journal, (16 (1): 30-47.

Soutar, G. N. & Ridley, S. 2008, Looking at Leaders: A Conjoint Analysis. Leadership and Organisational Development Journal 29(5), 461-472.

Soutar, G. N. & Ward, S. 2008, Looking at Behavioral Innovativeness: A Rasch Analysis. Journal of End User Computing, 20(4), 1-22.

Sweeney, Jillian C., Geoffrey N. Soutar and Tim Mazzarol 2008, “Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives”. European Journal of Marketing (42 (3/4), 344-364.

Choo, S.G., Mazzarol, T.W., Soutar, G.N. 2007, 'The selection of international retail franchisees in East Asia', Asia Pacific Journal of Marketing and Logistics, 19, 4, pp. 380-397.

Mazzarol, T.W., Sweeney, J.C., Soutar, G.N. 2007, 'Conceptualizing word-of-mouth activity, triggers and conditions: An exploratory study', European Journal of Marketing, 41, 11/12, pp. 1475-1494.

Mazzarol, T.W., Soutar, G.N. 2007, 'Strategy matters: Strategic positioning and performance in the education service sector', International Journal of Nonprofit and Voluntary Sector Marketing, n/a, pp. n/a.

Pattni, I.A., Soutar, G.N., Klobas, J.E. 2007, 'The impact of short self-management training intervention in a retail banking environment', Human Resource Development Quarterly, 18, 2, pp. 159-178.

Ng, S.I., Lee, J.A., Soutar, G.N. 2007, 'Tourists' intention to visit a country: The impact of cultural distance', Tourist Management, 28, 6, pp. 1497-1506.

Lee, J.A., Soutar, G.N., Louviere, J. 2007, 'Measuring values using best-worst scaling: The LOV example', Psychology & Marketing, 24, 12, pp. 1043-1058.

Ng, S.I., Lee, J.A., Soutar, G.N. 2007, 'Are Hofstede's and Schwartz's value frameworks congruent?', International Marketing Review, 24, 2, pp. 164-180.

Lee, J.A., Soutar, G.N., Daly, T.M. 2007, 'Tourists' search for different types of information: A cross-national study', Information Technology & Tourism, 9, 3/4, pp. 165-176.

Cooksey, R.W., Soutar, G.N. 2006, 'Coefficient Beta and Hierarchical Item Clustering: An analytical Procedure for Establishing and Displaying the Dimensionality and Homogeneity of Summated Scales', Organizational Research Methods, 9, 1, pp. 78-98.

Williams, A.P., Soutar, G.N. 2005, 'Close to the "Edge": Critical Issues for Adventure Tourism Operators', Asia Pacific Journal of Tourism Research, 10, 3, pp. 247-261.

Still, L.V., Soutar, G.N., Walker, E.A. 2005, 'The Impact of Gender and Generation on the Start-Up Goals and Satisfaction of Home-Based and Commercial Enterprises', Small Enterprise Research: The Journal of SEAANZ, 13, 1, pp. 72-80.

Mazzarol, T.W., Soutar, G.N., Adam, D. 2005, 'A Diagnostic Tool for HRM Benchmarking within a Health Care System', Advances in Health Care Management, 5, 1, pp. 273-295.

Girardi, A., Soutar, G.N., Ward, S. 2005, 'The Validation of a Use Innovativeness Scale', European Journal of Innovation Management, 8, 4, pp. 471-481.

Wood, B.J.G., Tapsell, S., Soutar, G.N. 2005, 'Borderless Education: Some Implications for Management', International Journal of Management Education, 19, 5, pp. 428-436.

Clark-Murphy, M., Soutar, G.N. 2005, 'Individual Investor Preferences: A Segmentation Analysis', Journal of Behavioural Finance, 6, 1, pp. 6-14.

Still, L.V., Soutar, G.N., Walker, E.A. 2004, 'Generational Differences in the Start-Up Goals and Later Satisfaction of Women Small Business Proprietors', Small Enterprise Research: The Journal of Small Enterprise Association of Australia and New Zealand , 12, 1, pp. 71-80.

Sullivan Mort, G., McColl-Kennedy, J.R., Kiel, G., Soutar, G.N. 2004, 'Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand', Australasian Marketing Journal, 12, 2, pp. 51-61.

Huang, X., Soutar, G.N., Brown, A. 2004, 'Measuring new product success: an empirical investigation of Australian SMEs', Industrial Marketing Management, 33, 2, pp. 117-123.

Clark-Murphy, M., Soutar, G.N. 2004, 'What individual investors value: Some Australian evidence', Journal of Economic Psychology, 25, 4, pp. 539-555.

Chong, V.K., Monroe, G.S., Soutar, G.N. 2004, 'The Impact of Emotional Reaction and Cognitive Role of Occupational Stress on Public Accountants' Performance', Asian Review of Accounting, 12, 1, pp. 64-78.

Full Refereed Conference Publication

Soutar, G.N., Sweeney, J.C., Mazzarol, T.W. 2009, "Different Word-Of-Mouth Styles: A Cluster Analysis Of Positive Senders", Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-8.

Daly, T.M., Lee, J.A., Soutar, G.N. 2009, "Consumer Complaining Behaviour And Conflict Handling Style", Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-8.

Marshall, G.A., Kiffin-Petersen, S.A., Soutar, G.N. 2009, "Personality Influences On The Self-Leadership Practices Of Vocational College Academics", 23rd Australian And New Zealand Academy Of Management Conference, Melbourne, Australia, Cdrom, Pp. N/A.

Sneddon, J.N., Lee, J.A., Soutar, G.N. 2009, "Ethical Issues That Impact On Wool Apparel Purchases", Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-8.

Kiffin-Petersen, S.A., Jordan, C.L., Soutar, G.N. 2009, "Personality Differences In Emotional Labour Strategy Groups", 23rd Australian And New Zealand Academy Of Management Conference, Melbourne, Australia, Cdrom, Pp. N/A.

Soutar, G.N. 2009, "Coefficient Beta: A Neglected Statistic", Australia And New Zealand Marketing Academy Conference 2009, Melbourne, Australia, 1, Pp. 1-7.

Timothy Daly, Julie Anne Lee and Geoffrey N Soutar (2008), Deal or no deal? Consumer bargaining explored, Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Timothy Daly, Julie Anne Lee and Geoffrey N. Soutar (2008), Values, competitiveness and frequency of bargaining behavior in the USA and China, IACCP, Bremen, Germany.

Hogan, Suellen, Janet R. McColl-Kennedy, Jillian C. Sweeney and Geoffrey N. Soutar (2008). “Beyond the Manufacturing Mindset: Development of the Professional Service Firm Innovation (PSFI) Scale”. Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

James Kelley, Julie Anne Lee and Geoffrey N. Soutar (2008), Can consumers global/local consumption orientation be primed? Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Sweeney, Jillian C., Geoffrey N. Soutar and Tim Mazzarol (2008) “Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context”. Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Lee. J. A. & Soutar, G. N. (2008). Travel Destination Intentions: A Cross-Country Study. Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Pettigrew, S., T. Daly, J. Lee, G. Soutar, and K. Manning, 2008, “Emotional versus Cognitive Responses to Foreign Currency Prices”, Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Geoffrey N. Soutar, Julie Anne Lee and Nicole Jenkins 2008, ‘What type of value drives intentions to visit WA coastal destinations?’ Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Soutar, Geoffrey and Murphy, Jamie 2008, ‘Google Citations and the Australian Government’s A Journal List’, Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Jordan, C.L., Soutar, G.N., Kiffin-Petersen, S.A. 2007, 'Emotional labour and emotion work: One or two sides of the same coin?' British Academy of Management, London, United Kingdom.

Jordan, C.T., Kiffin-Petersen, S.A., Soutar, G.N. 2007, 'Behind the mask of emotional labour: An integrative model', Australian and New Zealand Academy of Management, Sydney, Australia.

Lee, J.A., Soutar, G.N., Louviere, J., Daly, T.M. 2007, 'Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches', Twelfth Cross-Cultural Research Conference, Hawaii http://marketing.byu.edu/htmlpages/ccrs/proceedings07/Lee_Soutar_Louviere_Daly.doc.

Jordan, C.L., Soutar, G.N., Kiffin-Petersen, S.A. 2007, 'Emotional labour strategies: A subgroup analysis', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Sweeney, J.C., Soutar, G.N., Mazzarol, T.W. 2007, 'The psychological motivations of WOM delivery', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Teo, C.K.R., Soutar, G.N. 2007, 'The generalisability of Harrison-Walker's word-of-mouth model: Some Singaporean Evidence', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Ferguson, G., Soutar, G.N. 2007, 'Assessing the cross-selling performance of front-line employees in a retail context', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Ryan, M., Soutar, G.N. 2007, 'Spending behaviour: A comparison between town and shire residents', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Hogan, S., McColl-Kennedy, J., Sweeney, J.C., Soutar, G.N. 2007, 'Innovation within professional service firms: An exploratory study', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Lee, J.A., Soutar, G.N., Daly, T.M., Kelley, J.B., Louviere, J. 2007, 'Schwartz values clusters and tourists'activities', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Soutar, G.N. 2007, 'Citation benchmarks for articles published by Australian marketing academics', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Soutar, G.N., Sweeney, J.C., Amonini, C., McColl-Kennedy, J. 2007, 'Strategy choice's impact on the market orientation-performance relationship in professional service firms', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Quintal, V., Lee, J.A., Soutar, G.N. 2006, 'Attitudes towards Risk and Uncertainty: Suggested Scales', Australian and New Zealand Marketing Academy Conference, Brisbane, Australia.

Soutar, G.N., Sweeney, J.C., Mazzarol, T.W. 2006, 'A Word-of-Mouth Scale in a Services Context', Australian and New Zealand Marketing Academy Conference, Brisbane, Australia.

Lee, J.A., Soutar, G.N., Louviere, J., Daly, T.M. 2006, 'An Examination of the Relationship between Values and Holiday Benefits across Cultures using Rating Scales and Best-Worst Scaling', Australian and New Zealand Marketing Academy Conference, Brisbane, Australia.

Jordan, C.L., Kiffin-Petersen, S.A., Soutar, G.N. 2006, 'Measuring Emotional Labour: A Construct Validation and Cross-Validation Study', Australian and New Zealand Academy of Management Conference, Rockhampton, Australia.

Sweeney, J.C., Soutar, G.N. 2006, 'A Short Form of Sweeney, Hausknecht and Soutar's Cognitive Dissonance Scale', Australian and New Zealand Academy of Management Conference, Rockhampton, Australia.

Williams, P., Soutar, G.N. 2006, 'Customer Value, Satisfaction and Intentions: Some Insights from Adventure Tourism', Australian and New Zealand Academy of Management Conference, Rockhampton, Australia.

Still, L.V., Soutar, G.N., Walker, E. 2006, 'Sources and Use of Business Assistance by Women Owned Businesses: A Comparison of Generations and Business Location Context', ICSB Fifty First World Conference, Melbourne, Australia.

Lee, J.A., Soutar, G.N., Louviere, J. 2006, 'Measuring Values Though Best Worst Scaling', Sixth Annual Hawaii International Conference on Business, Honolulu, USA.

Wood, B.J.G., Soutar, G.N. 2006, 'Organisational Spontaneity: A Model to Assess the Antecedents and Outcomes in a University Setting', Sixth Annual Hawaii International Conference on Business, Honolulu, USA.

Lee, J.A., Soutar, G.N., Louviere, J. 2005, 'An Alternative Approach to Measuring Schwartz's Values: The Best-Worst Scaling Approach', Australian and New Zealand Academy of Management Conference, Australia, Canberra, Australia.

Sweeney, J., Mazzarol, T.W., Soutar, G.N. 2005, 'The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?', Australian and New Zealand Marketing Academy Conference, Perth, Australia.

Lee, J.A., Ng, S.I., Soutar, G.N. 2005, 'The Impact of Cultural Similarity on Australians' Intention to Visit a Tourism Destination', Australian and New Zealand Marketing Academy Conference, Perth, Australia.

Lee, J.A., Quintal, V.A., Soutar, G.N. 2005, 'Perceptions and Attitudes towards Risk and Uncertainty: Scale Development', Australian and New Zealand Marketing Academy Conference, Perth, Australia.

Williams, A.P., Soutar, G.N. 2005, 'Customer Value and Tourist Satisfaction: A Multi-Dimensional Perspective', Australian and New Zealand Marketing Academy Conference, Perth, Australia.

Goh, Y.V., Soutar, G.N. 2005, 'The Role of Ethical Behaviours in the Relations between Leadership Styles and Job Performance', Australian and New Zealand Marketing Academy Conference, Perth, Australia.

Amonini, C., Soutar, G., Donovan, R. 2004, 'Morality and Legitimacy of Youth Alcohol Use: Implications for Health Marketing', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand.

Lee, J.A., Soutar, G.N. 2004, 'Singaporeans' I - and We - intentions to visit Australia', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand.

Soutar, G.N., Lee, J.A. 2004, 'Travel Destination Choice for Singaporeans', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand.

Still, L.V., Soutar, G.N. 2004, 'Generational and Gender Differences in Small Business Usage of Sources of Assistance, Advice and Information', Australian and New Zealand Academy of Management Conference, Dunedin, New Zealand.

Still, L.V., Soutar, G.N., Walker, E.A. 2004, 'Generational Differences in the Start-Up Goals and Later Satisfaction of Women Small Business Proprietors: The Case of Home-Based versus Commercial Contexts', Small Enterprise Association of Australia and New Zealand Conference, Brisbane, Australia.

Lee, J.A., Louviere, J., Soutar, G.N. 2004, 'An Alternative Way to Measure Values: The MaxDiff Approach', Australian and New Zealand Academy of Management Conference, Dunedin, New Zealand.

Regan, R.J., Soutar, G.N. 2004, 'Governance in Australian and New Zealand Tertiary Education: Evaluating Senate or Council Processes, Effectiveness and University Performance', Australian and New Zealand Academy of Management Conference, Dunedin, New Zealand.

Chitty, B., Soutar, G.N. 2004, 'Is The European Customer Satisfaction Index Model Applicable to Tertiary Education?', Australian and New Zealand Academy of Management Conference, Dunedin, New Zealand.

Conference Full Written Non Refereed

Sweeney, J.C., Soutar, G.N., Mazzarol, T.W. 2006, 'Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes', Ninth International Research Seminar in Service Management, La Londe, France.

Extract of Conference Paper

Murphy, J., Soutar, G.N., Lee, R., Swilley, E. 2007, 'Online visibility: A novel method to rank marketing journals', 2007 AMA Summer Marketing Educator's Conference, Chicago, USA.

Sheridan, E., Soutar, G.N., Dimmock, J. 2006, 'Predictors of Behavioural Loyalty in a Professional Sport Membership Context', 6th Annual Hawaii International Conference on Business, Honolulu, USA.

Sweeney, J.C., Soutar, G.N., Mazzarol, T.W. 2006, 'What is WOM? Examining the dimensionality of the construct', Fifteenth Annual Frontiers in Service Conference 2006, Brisbane, Australia.

Other Public Output

Lee, J.A., Soutar, G.N., Louviere, J. 2006, 'Measuring Values on the Internet with a New Method', 18th International Congress of the International Association for Cross-Cultural Psychology,

Lee, J., Soutar, G.N. 2004, 'WA Segmentation Study. A segmentation study of the Western Australian market, prepared for the WA Tourism Commission',

Soutar, G.N., Lee, J. 2004, 'Singapore Market Segmentation Study. A segmentation study of the Singapore market, prepared for the WA Tourism Commission'.

Funding received

$60000 - Australia Council - An Examination of the Knowledge and Attitudes that Arts Organisations have about Marketing’, with Helen Close, David Hough and Roger Seares (1997).

$35000 - ARC SPIRT Grant – An Examination of the Factors Relevant to Evaluating Major Events, with Jack Carlsen and Don Getz (1999).

$80000 –AEI Grant – ‘Perceptions, Information and Choice: Understanding How Chinese Students Select a Country for Overseas Study’, with Tim Mazzarol and Don Smart (2000).

$75000 - NCVER Grant – ‘An evaluation of the Impact of the Frontline Management Initiative (FMI), with Llandis Barratt-Pugh (2001).

$542,017 – ARC Linkage Project - 'Understanding Cross-Cultural Consumer Behaviour and Implications for Effective Segmentation, Targeting and Positioning of Western Australia as a Tourism Destination', with Associate Professor Julie Lee (2002).

$20,000 - Australian New Zealand Academy of Management - 'Research Productivity Survey' (2002).

$86,492 – ARC Linkage Project - 'The Impact of Self-Management Training on Staff Satisfaction, Absenteeism and an Organisation's Service Culture', with Dr Renu Burr (2002).

$80,351 - ' ARC Linkage Project – ‘An Exploration of the Development and Effectiveness of Word-of-Mouth Communication in Financial Services Markets', with Professor Timothy Mazzarol and Professor Jillian Sweeney (2003).

$140,000 – ARC Linkage Grant to examine the impact of a self-management training program on workplace factors (with Renu Burr). (2003)

$210000 - ARC Discovery Project – ‘The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context', with Professor Jillian Sweeney and Prof Janet McColl-Kennedy (2003).

$210,000 – ARC Discovery Grant – ‘Building Better Brands: A Study of Australian Organizations and Consumers’, with Professor Aron O’Cass and Professor Bill Merrilees (2003).

$8544 - Tourism Western Australia - 'UK Tourists Intentions to Visit Australia - A Best Worst Approach', with Associate Professor Julie Lee (2007).

Memberships

Fellow and Life Member of the Australian and New Zealand Academy of Management
Fellow of the Australian and New Zealand Marketing Academy
Fellow of the Australian Institute of Management
Fellow of the Marketing Institute of Singapore
Life Member of the Australian Market and Social Research Society

Honours and awards

Benjamin Rosenstamm Prize in Economics, 1967
Convocation Prize in Commerce, 1968
John Storey Prize in Economics and Commerce, 1970
Fulbright Postgraduate Scholar 1971-1973
Cornell University Teaching Assistantship, 1971, 1972-73
Cornell University Fellowship, 1971-72
Earhart Fellowship, 1972-73
Western Australian Institute of Business Administration’s Popular and Effective Lecturer Award, 1986
GMA and UWA Award for Outstanding Contributions to Postgraduate Business Education, 2005.
UWA Business School Citation for Outstanding Contributions to Student Learning, 2007.
UWA Award for Excellence in Teaching (Postgraduate Supervision), 2007.
Nancy Keegan and Don Voelte Distinguished Scholar, University of Western Australia, 2008-.
Australian Teaching and Learning Council Citation for an Outstanding Contribution to Student Learning, 2008.
Distinguished Researcher Award, Australian and New Zealand Marketing Academy, 2008.

Previous positions

2008-Present, Professor of Marketing, University of Western Australia Business School
2000-2007, Director and Professor, Graduate School of Management, University of Western Australia
1999, Professor of Management, Graduate School of Management, University of Western Australia
1998-1999, Executive Dean, Faculty of Business and Public Management, Edith Cowan University
1997-1998, Acting Pro Vice Chancellor, Research and Advancement, Edith Cowan University
1995-1998, Executive Dean, Faculty of Business, Edith Cowan University
1986-1995, Foundation Professor of Management, Curtin University of Technology
1982, Honorary Visiting Research Fellow, Australian Graduate School of Business, University of New South Wales
1978-1985, Senior Lecturer, Department of Management, University of Western Australia
1978, Visiting Fellow, Cornell University
1973-1977, Lecturer, Department of Commerce, University of Western Australia

Teaching

Multivariate Data Analysis (DBA)
Strategic Marketing (EMBA)
Marketing Principles (MBA)

Current external positions

Present Positions

Executive Programs Board (Director)
Australian National Business School Board (Alternative Director)
Member of the Editorial Board of:
Australasian Marketing Journal
Journal of Management & Organization
Australasian Journal of Market & Social Research
Reviewer for numerous journals

Former Positions

Member, State Committee, Hoover Marketing Awards.
Member, Deputy President and President of the State Council of the Australian Marketing Institute.
Member, Advisory Board, School of Business, Western Australian College of Advanced Education (now Edith Cowan University).
Foundation Executive Member, Institute for Small Business Research
Member, Board of the Welshpool Enterprise Centre
Member, Council of the Diabetes Association of Western Australia
Chair, State Government Industry and Export Awards Committee
Member, Arts Venture Capital Advisory Board, Ministry of Culture and the Arts (WA Government)
Member of the Executive Committee and President of the Australian and New Zealand Academy of Management
Member of the Executive Committee of the Australian and New Zealand Marketing Academy
Chair, State Aboriginal Business Awards Committee
Member, Government Public Sector Excellence Awards Committee
Member and Chair, Ernst and Young Entrepreneur of the Year Committee
Member of many committees at various universities

Current projects

Industrial Relevance

A word of mouth study is being undertaken that is examining the reasons people give WOM and the ways people give and receive WOM. The results will provide insights into the strategies organisations can use to better manager these informal messages and the ways WOM can be improved [co-researchers are Tim Mazzarol and Jill Sweeney].

A study of the strategic approaches used by professional service firms is being undertaken that is examining the ways these firms approach their markets. The results will provide insights into the strategies that impact most on firm performance and the contextual factors that influence such relationships. Managers will be able to assess their strategic approaches to see how well aligned they are with effective strategies [co-researchers are Jill Sweeney and Janet McColl-Kennedy].

A study is being undertaken that is attempting to develop a consumer decision-making model that is relevant across cultures. The study is centred on tourism, but it is designed to be widely applicable. The results should provide information about the way people make consumption decisions and, so, help managers better understand the factors that influence their customers [co-researcher is Julie Lee].

A study is being undertaken to examine the role emotional labour plays in people’s work lives and, in particular, on their well-being and interactions with customers or clients. The results should help managers recruit and train employees more effectively [co-researchers Sandy Kiffin-Petersen and Catherine Jordan].

Links with Industry

Undertaken many research projects with private, sector, public sector and not-for-profit sector organisations.

Served on many committees for such organisations as the Chamber of Commerce and Industry, the Australian Institute of Management, the Australian marketing Institute and the Australian Market and Social Research Society.

Collaborations with Other Institutions

Joint research projects with academics at:
Griffith University
University of Newcastle
University of Technology Sydney
Murdoch University
University of Houston
Colorado State University

Research profile

Research profile and publications